Affordability for IKEA by Ogilvy Social.Lab is the love campaign of Debby De Ridder, Creative Content Director at Happiness Brussels. Discover why by clicking the button below or check out Instagram and TikTok.
The deadline for all CBA24 entries is approaching. Send us your best work via this link.
Our love campaign series 2024 was made in collaboration with AKA De Mensen & Clear Channel.
Credits
Client: IKEA Belgium
Agency: Ogilvy Social.Lab
Account team: Caroline Charles, Joke Ratiau
Executive Creative Director: Willem Van den Hoof
Creative Director: Gregory Ginterdaele
Production: Czar
Director: Joe Vanhoutteghem
AD: Massimo De Pascale, Clementine Bailly, Benoît Hilson
Copy: Francois Massinon, Willem Van den Hoof, Pieter Decanniere, Liesbet Van Noten, Gregory Ginterdaele.
Agency Producer: Dominique Turnbull
Motion/design: Xavier Vanderplancke, Anne Debruyne
Strategy: Alex Hardouin, Caitlin McRobbie, Spandana Komanduri
Media: Léopold Lannoy, Iman Muzira-Makenga