Radio is a great canvas, it's the theatre of the mind. But surprisingly good radio ads are few and far between. We believe creativity is a force for business, for change and for good. And yes, the medium radio is here to stay. That’s why we hope to catalyse your thinking and keep your creative muscles in trim with some case studies of award winning projects that are inspiring us right now.

In the love campaign series, professionals from the Belgian advertising industry share their favourite campaign of the past year, created by one of their Belgian colleagues. In anticipation of the Creative Belgium Awards, we put campaigns that evoke thoughts like “I’m so jealous” or “I wish I’d done that” in the spotlight. In a short video, members of Creative Belgium explain why they love a particular campaign so much.