Create in Belgium

Connecting creative sectors to create together. Creative work is incredibly important, which is something we are, now more than ever, aware of. Fortunately, there is a lot of creative talent in our country. A group of passionate creators divided over no less than 12 sectors. Create in Belgium is com

Bring out the best: Agency of the decade

A unique award was presented to the Agency of the Decade, the agency that scored the best at the Creative Belgium Awards from 2010 until 2019. Congratulations mortierbrigade!! Discover some of their best work of the last decade here.

Bring out the best: Campaign of the decade

During the Cannes Lions week of 2020, we celebrated the best of Belgian creativity. You all voted massively on your favourite campaign of the last decade. From a top of 18 campaigns that scored the best at the Creative Belgium Awards, "Het gat in de markt" was awarded Campaign of the Decade. Congrat

Bring out the best: Zwaaaaar!

We bring out the best from 2018: Zwaaaaar! from BBDO for Lidl, gold winner in the category Radio & Audio.

Bring out the best: BlindMeters

We bring out the best from 2019: BlindMeters from Happiness for OVK, gold winner in the category Brand Experience & Activation.

Bring out the best: Don't google it

We bring out the best from 2015: Don’t Google It from DDB Brussels for CEBAM, gold winner in the category Digital.

Bring Out The Best: Coins of Hope

We bring out the best from 2017: Coins of Hope from These Days for Child Focus, gold winner in the category Media.

Bring out the best: The Mud Soldier

We bring out the best from 2018: The Mud Soldier from Ogilvy Social Lab for Flanders Fields, gold winner in the category Outdoor.

Bring out the best: Special Olympics Belgium 2014

We bring out the best from 2015: Special Olympics Belgium 2014 from LDV United for Special Olympics Belgium, gold winner in the category Integrated.

Bring out the best: The Alcohol Barrier

We bring out the best from 2014: The Alcohol Barrier from Publicis for Responsible young drivers , gold winner in the category Outdoor.

Bring out the best: Push to add drama

We bring out the best from 2013: Push to add drama from Duval Guillaume for TNT, grand prix winner in the category Digital.

Bring out the best: Indiana Jones

We bring out the best from 2014: Indiana Jones from FamousGrey for Klara, grand prix winner in the category Radio & Audio.

Bring out the best: Move Your Lee

We bring out the best from 2013: Move Your Lee from Satisfaction for Lee, gold winner in the category Design & Craft.

Bring out the best: The Unchangers

We bring out the best from 2019: The Unchangers from TBWA for McDonalds, gold winner in the category Film.

Bring out the best: Golf Story Days

We bring out the best from 2012: Golf Story Days from DDB Brussels for Volkswagen, grand prix winner in the category Direct.

Bring out the best: Baby Elephant

We bring out the best from 2010: Baby Elephant from Boondoggle for Zoo Antwerpen, gold winner in the category Outdoor.

Bring out the best: #CallBrussels

We bring out the best from 2017: #CallBrussels from Air for Visit.Brussels, gold winner in the category Direct.

Bring out the best: Jaegher 1:1

We bring out the best from 2015: Jaegher 1:1 from Bowling Brussels for Jaegher, gold winner in the category Craft.

Bring out the best: Eternal Moonwalk

We bring out the best from 2010: Eternal Moonwalk from mortierbrigade for Studio Brussel, grand prix winner in the category Direct.

Bring out the best: Belgian Mountains

We bring out the best from 2014: Belgian Mountains from BBDO Belgium for COIB/BOIC, gold winner in the category Film.

Bring out the best: Bikers

The coming weeks we are bringing out the Best of Belgian creativity of the last decade: you will (re)discover top advertising campaigns that were judged the most creative and most effective. Let these inspire you to contribute in a creative way! Kick off by Bikers from Duval Guillaume for Carlsberg,

After Hours with Suzanne den Otter

Suzanne den Otter is a freelance visual artist/photographer and works in her own studio. She has a background in fashion, was classically trained as a window dresser and worked as a visual merchandiser for 15 years.

After Hours with Bjorn Blockx

Bjorn Blockx is a freelance creative copywriter who’s worked for, among others, Wunderman and FamousGrey, and currently Darwin BBDO. Ginventory started as a hobby 5 years ago: an app to easily match Gin & Tonic and make the best combinations. In the meantime, the app has been downloaded close to a m

After Hours with Gabriel Araujo

Gabriel Araujo is global chief creative officer at Ogilvy Social Lab. A passionate hands-on creative, with an award-winning career and a firm belief in the power of creativity. 4 years ago, Gabriel launched the Unlockers collective, an initiative to bring ad people together to create ideas for good,

Favourite Sonic branding case of Tom Brillouet: TeleMadrid

Tom Brillouet is an auditory centipede with 21 years of experience in the audio business. In 2008 he founded the audio production house Studio Helsinki together with Patrick Giets. Stef Caers has been supporting the musical department for 5 years.

Favourite Sonic branding case of Patrick Dooms: Proximus

Patrick Dooms is a copywriter, writer, voice director, musician and singer. He also teaches at the RITCS (Royal Institute for Theater, Cinema & Sound). As a teacher, he tries to inspire students every day with his passion for audio.

Favourite Sonic branding case of Katrien Bottez: Coolblue

Katrien Bottez is creative director at Happiness Brussels. Before that, she worked at FamousGrey and she was creative director for more than 10 years at Duval Guillaume. She says 'what a brand sounds is at least as important as what a brand looks like'.

Favourite Sonic branding case of Gregory Caron: Disney

Gregory Caron is a multiple award-winning sound designer & composer. After an extended period of puberty, he accidentally ended up in the studios of Louis Vyncke. He immediately fell in love with the craft and hasn't let go ever since.

After Hours with Dennis Blarinckx

Dennis Blarinckx is a freelance digital creative and founder of the creative video agency Bold Media. After Hours, amongst many other things, Dennis brews beer. It all started as a school assignment at LUCA school of Arts Gent in 2015. The project was to create a crowdfunding campaign and the idea w

After Hours with Alex Gabriels

Alex Gabriels is a freelance art director. Alex is passionate about ceramics and makes the most beautiful pottery after hours. As a child, Alex learned from her mother that setting a beautiful table adds magic to the dining experience and her mother liked to create this magic with ceramics. The urge

After Hours with Maxime Damo

Maxime Damo is a creative at Publicis Groupe Belgium. Maxime’s been working in the advertising industry for about 5 years and has been awarded at the Creative Belgium Awards. After Hours, he likes to practice art in all its forms, his creative mind never sleeps. Some of his more recent projects incl

After hours with Bart Van Goethem

Bart Van Goethem is a freelance creative. After Hours, Bart has written several flash fiction stories over the past few years: stories of a 100 to maximum 1000 words. Because life is too short for long stories and as a copywriter, it is his job to tell as much as possible in as few words as possible

After Hours with Lore Laporte

Lore Laporte is a freelancer graphic designer. Lore is very passionate about wool and needle felting. After the birth of her daughter Jeanne in 2015, she started making woolen sculptures of animals. “As a graphic designer, I spend a lot of time behind a screen. After hours, I just really need to do

After hours with Wouter Huyghe

Wouter Huyghe is a creative copywriter at Prophets. After Hours, Wouter founded Kaffefabrik, a micro coffee roasting entity based in Mechelen. Wouter’s passion for coffee started by drinking it, grew by learning how to make it and then grew even more by roasting it himself. Kaffefabrik was born 1,5

How to get through these turbulent times

Isabel Van den Broeck, Managing Director of Creative Belgium, spoke with Media Marketing about how to get through these turbulent times. Read the full interview here.

After Hours with Matti Meurisse

Matti Meurisse is a creative at Hurae and also works as social media & video freelancer at Studio Hyperdrive. After Hours Matti likes to write about comics, film & tv at Geekster blog and he likes to draw. His illustrations cover fanart of comic heroes, tv & film characters as well as live stories v

After Hours with Bouke Zoete

Bouke Zoete is creative director at bigtrees. Next to his job as a creative director, he's also a musician. In January 2020, he released his solo debut "Million Miles". It was a long time dream that he finally made happen.

After Hours with Lennie De Troyer

Lennie Leen De Troyer is a freelance art director & concept provider. After a career as AD at advertising agencies (FamousGrey, McCann Erickson), she decided to go freelance in 2014. She works for various advertising agencies these days as well as her own clients. Lennie is passionate about lasercut

After Hours with Arnold Hovart

Arnold Hovart is a freelance art director (ex-GV company, Duval Guillaume, VVLBBDO, Saatchi &Saatchi, Leo Burnett). Besides his work in advertising, he illustrates children’s books. Kapper Tom(2019) came to live thanks to a series of drawings that Arnold made. Writer Danny Devos – their first public

Bring out the best: London Virus

London Virus for Eurostar by TBWA

UNITED NATIONS: GLOBAL CALL TO CREATIVES

The United Nations (UN) needs your help in translating critical public health messages, into work that will engage and inform people across different cultures, languages, communities and platforms. The shortlisted work will reach everyone, everywhere.

interview: roxane schneider & liesl dejonghe about the new talent award

The countdown for the New Talent/New Blood Awards is on! To all students out there: dive into this interview with Roxane Schneider, winner of the first New Talent Award, and discover why you should participate. You have one more week to get the work done! Deadline 24 March at 6pm. Good luck!

Afrit 10 Podcast: From Cold Case To Gold Case

Due to the Corona crisis, the high mass of advertising, the Cannes Lions, was postponed to October 2020. That means more time for that much-needed case film. And coincidence or not, Peter Ampe wrote a book about it.

STAR campaign of Jonas Marysse, art director at Lucy

“This campaign proves that great photography, good art direction and a simple message still really do the trick.” Discover more about the reasons why Jonas Marysse, art director at Lucy, is jealous of the campaign “Great Beer Travels” for Stella Artois by TBWA Belgium here.

STAR campaign of Eurydice Gysel, executive producer at CZAR

Eurydice Gysel, managing director and executive producer at Czar, is happy that mortierbrigade had the balls to make the “Recycled Propaganda” campaign for Vluchtelingenwerk Vlaanderen. Discover more about the Star campaign of Eurydice here!

STAR campaign of Gregory Ginterdaele

“This campaign really shows that a creative idea has the power to change people’s lives” is one of the thoughts of Gregory Ginterdaele, creative chez Ogilvy & Social.Lab, on the “Volts by Volvo” campaign by FamousGrey. Discover more reasons on why this campaign is Greg’s Star campaign of 2019 here.

STAR campaign of Sven Pede & Louise Windels, creative team at TBWA

“I amazonia” for Greenpeace by Duval Guillaume is the Star campaign of Louise Windels & Sven Pede, creative team at TBWA Belgium. “Genius how they turned a famous, instagrammable tourist landmark into an eye-opener” is one of the reasons why they love this campaign so much. Discover the full story h

From Cold Case to Gold Case

Give your ideas the case study they deserve.

The Pinterest Effect

Inspiration is not a bolt from the blue. It’s not a benevolent spirit that taps us on the shoulder to tell us it’s (finally) arrived. Inspiration is labor. It’s what happens when we immerse ourselves in the things we find most true, surprising, or relevant to a project. Creative people have always w

Voices of our industry

In October 2019 we did a baseline measurement covering everything from how people feel about pay, to flexible working, equal opportunities, happiness and stress, and more. The detailed results of this research are available now. We have uncovered more than we expected so thank you to everyone w

THE WORLD’S FAVOURITE RADIO COMMERCIALS OF 2019

Discover the hottest radio & audio ads from around the world. We selected the Grand Prix, some gold and silver radio winners of the Cannes Lions International Festival of Creativity. We hope these commercials will be of benefit to all creative professionals.

THE BOOK 2019

The Creative Belgium Awards exist to recognize, reward and promote the best creative work of brand communication in Belgium as judging creativity means celebrating the talents of today and shaping the future. On May 24th 2019 Creative Belgium honored the best Belgian work in advertising, design and

inspirational websites

Inspiration is everywhere and often in unexpected places. You just have to keep your eyes open.

Creative Belgium Picks Happy Film

We’ve made a selection of movies that are inspiring us right now and we offer them exclusively to our members.

Love campaign of Philippe Fass, creative director at Happiness

Philippe Fass, creative director at Happiness, is jealous of the campaign "The Legendary Tour" for Chance by mortierbrigade. "A case of hackvertising" and "outwitting robots with ideas" are some of his reasons. Discover the final love campaign of 2018!

Love campaign of Chiara Scherpereel, creative at LDV United

"The medium radio is used in a very innovative way. Changing behavior is difficult, but this campaign is spot on." is one of the thoughts of Chiara Scherpereel, creative at LDV United, on the "Behind the numbers" campaign for Parents of Road Victims by Happiness. Find out more here!

Love campaign of Jesse Van Gysel & Tom Meijer, creative team at mortierbrigade

"Surprising & great to discover that the production of this ad was "within reach" - we thought the budget would be very high, with foreign casting etc., but apparently it was a lot more feasable than we expected". Discover more about the love campaign of Jesse & Tom, creative team at mortierbrigade

Love campaign of Miguel Aguza, Country Marketing Communication Manager at Ikea

"Not a specific product, price of promotion, but dreams & adventures take the lead". Discover here why Miguel Aguza is looking forward to a season two of the "Vivez ça.../Beleef dit..." campaign for Decathlon by BBDO.

Love campaign of Emily Rammant, production director at FamousGrey

"All the pieces of the puzzle seem to have come together in this production" is one of the reasons why "Finally" for Pink Ribbon by mortierbrigade is Emily Rammant's love campaign. Discover the full story here.

LOVE CAMPAIGN OF CEDRIC ENGELS, CO-FOUNDER & SOUND PRODUCER (SONHOUSE)

"Extra meaningful that identity is given to a campaign through sound" is one of the thoughts of Cedric Engels, co-founder & sound director at Sonhouse, on the '"IT'S OK" campaign for Oakley. Find out more here!

Happy New Year!

Thanks for being with us in 2018! Creative Belgium will continue to build a platform for creative minds, supporting a vibrant Belgian community and embracing young talents in 2019. Discover the highlights of the past year here. We already look forward to meeting you again in 2019. Happy New Year!

Make your ears smile

How do you make a radio concept come to life when presenting your idea? There are 3 main ingredients when it comes to making that outstanding radio commercial: a jingle, a message and a demo ad.

Five questions to generation 35y

This year, we celebrate the 35th anniversary of the Creative Belgium Awards. For this occasion, we asked 35- year-olds in the industry to answer a couple of questions for us. Find out more here!

Creative Belgium Magazine

Our very first Creative Belgium Magazine - a collab with newspaper De Morgen - appeared on 2nd June 2018. Thanks to a collaboration with a lot of creative people, we are proud to shed some light on our beautiful industry and hope to inspire everyone with a heart for creativity.

The very first 18 holes interview.

For our Creative Belgium magazine - in collab with newspaper De Morgen - Jens Mortier went on a golf court with godfather Guillaume Van der Stighelen for the very first 18 holes interview. You can read the interview here. And don’t miss out on the making of shot by Jef Boes!

The Book 2018

35 years of creative clubbing, 35th edition of The Book

Creativity vs reality

We invited some brands that move that moves businesses thanks to creative work that moves minds. Together with their Creative Director 4 brands shared their story. Ikea, Klara, Lidl and Telenet talked about what stimulates them to keep working towards a better future for brands, a future in which c

LOVE CAMPAIGN OF KATE BELLEFROID, ART DIRECTOR (WUNDERMAN)

Discover the final love campaign of this year! Kate Bellefroid, Art Director at Wunderman, chose a very thruthful campaign made by mortierbrigade for De Standaard.

Case Study: I'm still here

THE BRIEF for this campaign was simple and clear: raise awareness about dementia, a disease that isn’t well known by the majority of the Belgian society. Dementia is still far too often associated with older people, by patients and doctors alike. Young onset dementia affects around 6.000 people in F

LOVE CAMPAIGN OF FREDERIK CLARYSSE, COPYWRITER (BBDO)

Frederik Clarysse, copywriter at BBDO Belgium, wonders why certain ideas haven't been thought of before and more particularly, why he didn't think of them himself. His love campaign of 2017 is Ketnet Dub for Ketnet by FamousGrey. Discover here why!

LOVE CAMPAIGN OF LAURIE LACOURT, ART DIRECTOR (MORTIERBRIGADE)

This week Laurie Lacourt, Art Director at mortierbrigade, shares her love campaign with us! At Eurobest, the jury had a unanimous vote on this campaign and Laurie explains to us why that is.

LOVE CAMPAIGN OF IWEIN VANDEVYVER, CREATIVE DIRECTOR (LUCY)

"An ode to creativity" is what Iwein Vandevyver, Creative Director at Lucy, thinks about the "Truth revealing banners" campaign of Amnesty International and Air. Why? Find out here!

LOVE CAMPAIGN OF JAN MACKEN, CREATIVE DIRECTOR (TBWA BELGIUM)

Another week, another love campaign! Jan Macken, Creative Director at TBWA Belgium, explains why he is jealous of a campaign made by Volvo and FamousGrey in 2017.

LOVE CAMPAIGN OF ANTOINETTE RIBAS, ART DIRECTOR (DDB)

Belgian creatives congratulate each other on their favourite Belgian campaign of 2017. Antoinette Ribas shares her love campaign of 2017: Cleane Kleren by Wereldsolidariteit and Boondoggle.

Case Study: Mom vs fast food. Not agency vs advertiser.

THE BRIEF In the last couple of years, Lidl had already known a considerable growth. But Lidl had greater ambitions: how to continue and even expand this growth, without investing too much in promotions. On top of that: how doing this in a long lasting, image building way? The idea was to increase

Case Study: The Safety Jingle

THE BRIEF 46 times a day. That’s the average amount of times radio hosts of popular radio stations engage with their listeners by asking them to call in, text or post. 46 times. But in Belgium 80% of the people listen to the radio while driving their car.Recent studies show that using your phone be

the most awarded radio commercials of 2017

On this page we showcase the most awarded radio commercials from around the world. We selected the Grand Prix and Gold radio winners at the Cannes Lions International Festival of Creativity 2017. We hope these commercials will be of benefit to all creative professionals.

THE BOOK 2017: Digging for gold

The Book 2017, published by LannooCampus, showcases the best of Belgium’s creative work in advertising, design and digital communication. Order now!

NEW: RADIO SCHOOL - EXPERT CLASS FOR SCHOOLS

Are you a student or a young creative dreaming of a radio briefing for you to show your creative magic in words? Or a teacher looking for inspiration and content to guide your students into creative radio commercials? Discover Radio School!

Cannes Lions Festival 2017: why we will do better next year.

Member Patrick Dooms (Sonicville) was a Radio jury member at the Cannes Lions Festival. And it was not such a good year for Belgium. BMW (Air) and Alzheimer Liga Flanders (DDB) drove the shortlist. And the shortlist of Cannes is not bad at all. Because the competition was very strong. Find out what

Highlights of Cannes Lions 2017 on audio .

Peter Baert brings you the highlights of Cannes Lions 2017 . HOT HOT HOT: Radio makes Cannes’ audience smile.
Aah, Cannes Lions 2017, the heat, the sun, sea, shellfish and crawfish, far too much liquor and green-key guys on the beach. Its chilled cellar in the palace, long queues, a radio corne

Wouter Medaer & Jonas Wellens

Timothy Helmer, designer + founder of Creative Network + organiser of Let’s Talk Design, selects a new young Belgian talent in design, branding or illustrations.

Love Campaign Jonathan D'Oultremont (DDB)

Jonathan d'Oultremont had wish he would have made Dining For Brussels from FamousGrey.Discover here why.

LOVE CAMPAIGN OF EVA VAN RIET, CAVIAR

Belgian creatives congratulate each other on their favourite campaign. This week the love campaign of Eva Van Riet, Caviar is Telenet by TBWA. Discover here why!

love campaign of Willem De Wachter, mortierbrigade

Belgian creatives congratulate each other on their favourite campaign of 2016. This week the love campaign of Willem De Wachter is Klarafy for Klara from Famous. Discover here why.

love campaign of Jeremie Goldwasser, FamousGrey

Belgian creatives congratulate each other on their favourite campaign. This week the love campaign of Jeremie Goldwasser, FamousGrey is LIDL by BBDO. Discover here why!

love campaign of Roxane Schneider, New Talent Award 2016 winner

Discover the love campaign of ROXANE SCHNEIDER, Concept Provider at Happiness and New Talent Award 2016 winner.

love campaign of dieter de ridder, creative director at air

I wish I'd done that. Dieter De Ridder explains why Coins of Hope is his love campaign of 2016.

Love Campaign of Arnaud Pitz - BBDO

"Yes, I wish I'd done that! " is what they say. Creatives will share their favourite campaign of 2016, created by one of their Belgian colleagues. Every week you can discover a new love campaign on our website.

How to wow the jury.

Soon our students ideas will be seen by a panel of top creatives who will be awarding the New Talent Awards . Impressing them with your creativity is the name of the game. But how? We have 12 tips for all participants.

publication 'The Mind works best at Running Speed'

Peter Ampe, member of Creative Belgium, talks about how running can be a catalyst for creativity in his latest publication 'The Mind works best at Running Speed' - published by Borgerhoff & Lamberigts.

the favourite radio commercials of 2016

On this page we showcase the best and latest commercials from around the world. We selected the Grand Prix, gold and silver radio winners at the Cannes Lions International Festival of Creativity 2016. We hope these commercials will be of benefit to all creative professionals, strategists and marketi

Get the Directors Lounge sweaters or caps.

Show yourself with this cool CREATIVE BELGIUM DIRECTORS LOUNGE sweater or cap. If you did not get yours yet, you can order them directly with us! Limited edition.

the book 2016

The Book 2016, published by LannooCampus, showcases the best of Belgium’s creative work in advertising, design and digital communication. Order now!

SHOP the CREATIVE BELGIUM tote bag NOW

Carry on your magazines and stuff gets cool with our CREATIVE BELGIUM tote bage in 100% pure cotton.

Pieter De Kegel, graphic designer

Timothy Helmer from Creative Network tips us on Belgian talents in the design industry.

Frank Schouwaerts, graphic designer

Timothy Helmer from Creative Network tips us on Belgian talents in the design industry.

Tom Nulens, icon designer

Timothy Helmer from Creative Network tips us on a Belgian designer we have to keep an eye on.

Pop-Up Webshop - KBC

Pop-Up Webshop for KBC is the 2015 love campaign of Seb De Roover,Creative Partner &KOO. "This is a digital campaign I really wish I would have done that, a beautiful idea backed up by an excellent execution and a perfect technical implementation. The concept is as ingenious as simple."

RE-BORN TO BE ALIVE

"I love a good simple idea. Buth that is just so hard to find. An idea where no explanation is necessary and it seems impossible no one else ever did it before. Such ideas can really shake me wide awake. Because they give me the feeling that everything is still possible in advertising."

READY FOR THE NEW YEAR - TELENET

The Favourite campaign in 2015 of Jef Boes, Photographer. "Why choose yet another christmas campaign as my love campaign? It's not because the 2 makers live behind my corner and I prefer a friendly hello over a dirty look. No, that has nothing to do with it. It's because I love beautiful pictures wi

Graphic designer Liron Ross

Every month Timothy Helmer from Creative Network tips us on a Belgian designer we have to keep an eye on.

TOMORROWLAND - KLARA

The favourite campaign of Pieter Claeys, Happiness is Tomorrowland for Klara. "A good and simple way to get youngsters acquainted with all the beauty that classical music has to offer. A campaign that deserves a place on the podium, as far as I'm concerned. Though it is a pity that Pat Krimson gross

HAND IN HAND - Racist

The Favourite Campaign of Antoinette Ribas, DDB Brussels is RACIST for HAND IN HAND by mortierbrigade. "Finally a campaign that mirrors. Very smart, because racists are painfully unmasked! Even better, anyone who bothers can bring a racist to silence with only one click. (a dislike button is really

Met blauw en geel maken we groen - Ikea

we have asked 8 Belgian creatives to select a campaign they wish they 'd done. Koenraad Koenraad Lefever, DuvalGuillaume, selects "Avec du bleu et du jaune, on fait du vert" for IKEA.

Sarah Schrauwen

designer of the month - every month Timothy Helmer, designer + founder of Creative Network + organiser of Let’s Talk Design, selects a new young Belgian talent in design, branding or illustrations. This month: Sarah Schrauwen, a graphic designer with a background in literature, linguistics and compu

The favourite radio commercials of 2015

Selection of the gold and Belgian radio winners at Cannes Lions International Festival of Creativity 2015.

belgian creatives on creative network

From graphic design and branding, over sound, music, video and animations to webdesign. Discover new Belgian creative talents.

Sarah Vanbelle

designer of the month - every month Timothy Helmer, designer + founder of Creative Network + organiser of Let’s Talk Design, selects a new young Belgian talent in design, branding or illustrations.