Inspired by Radio Advertising

Radio is a great canvas, it's the theatre of the mind. But surprisingly good radio ads are few and far between. We believe creativity is a force for business, for change and for good. And yes, the medium radio is here to stay. That’s why we hope to catalyse your thinking and keep your creative muscles in trim with some case studies of award winning projects that are inspiring us right now.

Happy New Year!

Thanks for being with us in 2018! Creative Belgium will continue to build a platform for creative minds, supporting a vibrant Belgian community and embracing young talents in 2019. Discover the highlights of the past year here. We already look forward to meeting you again in 2019. Happy New Year!

Make your ears smile

How do you make a radio concept come to life when presenting your idea? There are 3 main ingredients when it comes to making that outstanding radio commercial: a jingle, a message and a demo ad.

Five questions to generation 35y

This year, we celebrate the 35th anniversary of the Creative Belgium Awards. For this occasion, we asked 35- year-olds in the industry to answer a couple of questions for us. Find out more here!

Creative Belgium Magazine

Our very first Creative Belgium Magazine - a collab with newspaper De Morgen - appeared on 2nd June 2018. Thanks to a collaboration with a lot of creative people, we are proud to shed some light on our beautiful industry and hope to inspire everyone with a heart for creativity.

The very first 18 holes interview.

For our Creative Belgium magazine - in collab with newspaper De Morgen - Jens Mortier went on a golf court with godfather Guillaume Van der Stighelen for the very first 18 holes interview. You can read the interview here. And don’t miss out on the making of shot by Jef Boes!

Creativity vs reality

We invited some brands that move that moves businesses thanks to creative work that moves minds. Together with their Creative Director 4 brands shared their story. Ikea, Klara, Lidl and Telenet talked about what stimulates them to keep working towards a better future for brands, a future in which c

LOVE CAMPAIGN OF KATE BELLEFROID, ART DIRECTOR (WUNDERMAN)

Discover the final love campaign of this year! Kate Bellefroid, Art Director at Wunderman, chose a very thruthful campaign made by mortierbrigade for De Standaard.

Case Study: I'm still here

THE BRIEF for this campaign was simple and clear: raise awareness about dementia, a disease that isn’t well known by the majority of the Belgian society. Dementia is still far too often associated with older people, by patients and doctors alike. Young onset dementia affects around 6.000 people in F

LOVE CAMPAIGN OF FREDERIK CLARYSSE, COPYWRITER (BBDO)

Frederik Clarysse, copywriter at BBDO Belgium, wonders why certain ideas haven't been thought of before and more particularly, why he didn't think of them himself. His love campaign of 2017 is Ketnet Dub for Ketnet by FamousGrey. Discover here why!

LOVE CAMPAIGN OF LAURIE LACOURT, ART DIRECTOR (MORTIERBRIGADE)

This week Laurie Lacourt, Art Director at mortierbrigade, shares her love campaign with us! At Eurobest, the jury had a unanimous vote on this campaign and Laurie explains to us why that is.

LOVE CAMPAIGN OF IWEIN VANDEVYVER, CREATIVE DIRECTOR (LUCY)

"An ode to creativity" is what Iwein Vandevyver, Creative Director at Lucy, thinks about the "Truth revealing banners" campaign of Amnesty International and Air. Why? Find out here!

LOVE CAMPAIGN OF JAN MACKEN, CREATIVE DIRECTOR (TBWA BELGIUM)

Another week, another love campaign! Jan Macken, Creative Director at TBWA Belgium, explains why he is jealous of a campaign made by Volvo and FamousGrey in 2017.

LOVE CAMPAIGN OF ANTOINETTE RIBAS, ART DIRECTOR (DDB)

Belgian creatives congratulate each other on their favourite Belgian campaign of 2017. Antoinette Ribas shares her love campaign of 2017: Cleane Kleren by Wereldsolidariteit and Boondoggle.

Case Study: Mom vs fast food. Not agency vs advertiser.

THE BRIEF In the last couple of years, Lidl had already known a considerable growth. But Lidl had greater ambitions: how to continue and even expand this growth, without investing too much in promotions. On top of that: how doing this in a long lasting, image building way? The idea was to increase

Case Study: The Safety Jingle

THE BRIEF 46 times a day. That’s the average amount of times radio hosts of popular radio stations engage with their listeners by asking them to call in, text or post. 46 times. But in Belgium 80% of the people listen to the radio while driving their car.Recent studies show that using your phone be

the most awarded radio commercials of 2017

On this page we showcase the most awarded radio commercials from around the world. We selected the Grand Prix and Gold radio winners at the Cannes Lions International Festival of Creativity 2017. We hope these commercials will be of benefit to all creative professionals.

THE BOOK 2017: Digging for gold

The Book 2017, published by LannooCampus, showcases the best of Belgium’s creative work in advertising, design and digital communication. Order now!

NEW: RADIO SCHOOL - EXPERT CLASS FOR SCHOOLS

Are you a student or a young creative dreaming of a radio briefing for you to show your creative magic in words? Or a teacher looking for inspiration and content to guide your students into creative radio commercials? Discover Radio School!

Cannes Lions Festival 2017: why we will do better next year.

Member Patrick Dooms (Sonicville) was a Radio jury member at the Cannes Lions Festival. And it was not such a good year for Belgium. BMW (Air) and Alzheimer Liga Flanders (DDB) drove the shortlist. And the shortlist of Cannes is not bad at all. Because the competition was very strong. Find out what

Highlights of Cannes Lions 2017 on audio .

Peter Baert brings you the highlights of Cannes Lions 2017 . HOT HOT HOT: Radio makes Cannes’ audience smile.
Aah, Cannes Lions 2017, the heat, the sun, sea, shellfish and crawfish, far too much liquor and green-key guys on the beach. Its chilled cellar in the palace, long queues, a radio corne

Wouter Medaer & Jonas Wellens

Timothy Helmer, designer + founder of Creative Network + organiser of Let’s Talk Design, selects a new young Belgian talent in design, branding or illustrations.

Love Campaign Jonathan D'Oultremont (DDB)

Jonathan d'Oultremont had wish he would have made Dining For Brussels from FamousGrey.Discover here why.

LOVE CAMPAIGN OF EVA VAN RIET, CAVIAR

Belgian creatives congratulate each other on their favourite campaign. This week the love campaign of Eva Van Riet, Caviar is Telenet by TBWA. Discover here why!

love campaign of Willem De Wachter, mortierbrigade

Belgian creatives congratulate each other on their favourite campaign of 2016. This week the love campaign of Willem De Wachter is Klarafy for Klara from Famous. Discover here why.

love campaign of Jeremie Goldwasser, FamousGrey

Belgian creatives congratulate each other on their favourite campaign. This week the love campaign of Jeremie Goldwasser, FamousGrey is LIDL by BBDO. Discover here why!

love campaign of Roxane Schneider, New Talent Award 2016 winner

Discover the love campaign of ROXANE SCHNEIDER, Concept Provider at Happiness and New Talent Award 2016 winner.

love campaign of dieter de ridder, creative director at air

I wish I'd done that. Dieter De Ridder explains why Coins of Hope is his love campaign of 2016.

Love Campaign of Arnaud Pitz - BBDO

"Yes, I wish I'd done that! " is what they say. Creatives will share their favourite campaign of 2016, created by one of their Belgian colleagues. Every week you can discover a new love campaign on our website.

How to wow the jury.

Soon our students ideas will be seen by a panel of top creatives who will be awarding the New Talent Awards . Impressing them with your creativity is the name of the game. But how? We have 12 tips for all participants.

publication 'The Mind works best at Running Speed'

Peter Ampe, member of Creative Belgium, talks about how running can be a catalyst for creativity in his latest publication 'The Mind works best at Running Speed' - published by Borgerhoff & Lamberigts.

the favourite radio commercials of 2016

On this page we showcase the best and latest commercials from around the world. We selected the Grand Prix, gold and silver radio winners at the Cannes Lions International Festival of Creativity 2016. We hope these commercials will be of benefit to all creative professionals, strategists and marketi

Get the Directors Lounge sweaters or caps.

Show yourself with this cool CREATIVE BELGIUM DIRECTORS LOUNGE sweater or cap. If you did not get yours yet, you can order them directly with us! Limited edition.

the book 2016

The Book 2016, published by LannooCampus, showcases the best of Belgium’s creative work in advertising, design and digital communication. Order now!

SHOP the CREATIVE BELGIUM tote bag NOW

Carry on your magazines and stuff gets cool with our CREATIVE BELGIUM tote bage in 100% pure cotton.

Pieter De Kegel, graphic designer

Timothy Helmer from Creative Network tips us on Belgian talents in the design industry.

inspirational websites

Inspiration is everywhere and often in unexpected places. You just have to keep your eyes open.

Frank Schouwaerts, graphic designer

Timothy Helmer from Creative Network tips us on Belgian talents in the design industry.

Tom Nulens, icon designer

Timothy Helmer from Creative Network tips us on a Belgian designer we have to keep an eye on.

Pop-Up Webshop - KBC

Pop-Up Webshop for KBC is the 2015 love campaign of Seb De Roover,Creative Partner &KOO. "This is a digital campaign I really wish I would have done that, a beautiful idea backed up by an excellent execution and a perfect technical implementation. The concept is as ingenious as simple."

RE-BORN TO BE ALIVE

"I love a good simple idea. Buth that is just so hard to find. An idea where no explanation is necessary and it seems impossible no one else ever did it before. Such ideas can really shake me wide awake. Because they give me the feeling that everything is still possible in advertising."

READY FOR THE NEW YEAR - TELENET

The Favourite campaign in 2015 of Jef Boes, Photographer. "Why choose yet another christmas campaign as my love campaign? It's not because the 2 makers live behind my corner and I prefer a friendly hello over a dirty look. No, that has nothing to do with it. It's because I love beautiful pictures wi

Graphic designer Liron Ross

Every month Timothy Helmer from Creative Network tips us on a Belgian designer we have to keep an eye on.

TOMORROWLAND - KLARA

The favourite campaign of Pieter Claeys, Happiness is Tomorrowland for Klara. "A good and simple way to get youngsters acquainted with all the beauty that classical music has to offer. A campaign that deserves a place on the podium, as far as I'm concerned. Though it is a pity that Pat Krimson gross

HAND IN HAND - Racist

The Favourite Campaign of Antoinette Ribas, DDB Brussels is RACIST for HAND IN HAND by mortierbrigade. "Finally a campaign that mirrors. Very smart, because racists are painfully unmasked! Even better, anyone who bothers can bring a racist to silence with only one click. (a dislike button is really

Met blauw en geel maken we groen - Ikea

we have asked 8 Belgian creatives to select a campaign they wish they 'd done. Koenraad Koenraad Lefever, DuvalGuillaume, selects "Avec du bleu et du jaune, on fait du vert" for IKEA.

Sarah Schrauwen

designer of the month - every month Timothy Helmer, designer + founder of Creative Network + organiser of Let’s Talk Design, selects a new young Belgian talent in design, branding or illustrations. This month: Sarah Schrauwen, a graphic designer with a background in literature, linguistics and compu

waiting for new organs with Duval Guillaume

campaign of the month - together with Guillaume organ donation non-profit teaches Apple fans in Brussels a thing or two about queuing.

The favourite radio commercials of 2015

Selection of the gold and Belgian radio winners at Cannes Lions International Festival of Creativity 2015.

belgian creatives on creative network

From graphic design and branding, over sound, music, video and animations to webdesign. Discover new Belgian creative talents.

Sarah Vanbelle

designer of the month - every month Timothy Helmer, designer + founder of Creative Network + organiser of Let’s Talk Design, selects a new young Belgian talent in design, branding or illustrations.