Creative Belgium is passionate about encouraging the next generation of creative talent to showcase their creativity. In partnership with the D&AD New Blood Awards, the New Talent Award competition offers students in the world of communication, advertising and design the chance to show the world how they shine.

No matter what your creative discipline happens to be, there are no less than 17 briefings from 17 international brands to choose from. From advertising, copywriting, branding, typography, PR, UX/UI/graphic design to motion & game design, this competition offers a challenge for everyone.

You will not only build real-world skills with real-world practice while you’re still in school, but will also have a phone full of real-world contacts by participating actively in our New Talent Award program. We offer Mentor-at-Home sessions for a selection of briefings to help you gain skills to succeed in tomorrow’s creative industry. 

In light of Creative Belgium’s mission to export Belgian talent and help it draw the international attention it deserves, all entries for the New Talent Award are also in the running for participation in the international New Blood Awards. Take on a brief, show your most creative self and you might win an award or two to dangle in front of a potential recruiter!


Simon Van Rysseghem from LUCA School of Arts won the New Talent Award 2023 with his campaign for eBay. 

Runner up: Sanae Maati, Eulalie Moitel & Elena Dewattine Cappelmans from ESA Saint-Luc Tournai for Heineken & Design Bridge.

3rd place: Fleur Delanghe from LUCA School of Arts for Heinz.


DISCOVER THE winning work

meet the jury

More than 60 entries for 12 different briefings are in the running for this year’s New Talent Award. The first week of May the work will be reviewed by professionals from the Creative Belgium community. Meet the judges here!

Key Dates

October 2022 Launch New Talent Award 2022
12 December Mentor-at-Home Briefing Session: Ebay
13 December Mentor-at-Home Briefing Session: William Lawson's Scotch
14 December Mentor-at-Home Briefing Session: Candy Crush Saga
15 December Mentor-at-Home Briefing Session: Duolingo
February 2023 Entry website opens at dandad.org
February 2023 Launch Expert Classes: Barclays + giffgaff
21 March 2023 Entry deadline
May 2023 Judging New Talent Award
2 June 2023 Winner New Talent Award announced at Creative Belgium Awards in Knokke


The briefings

17 real-life briefings from 17 world class brands. A set of multi-disciplinary challenges to choose from – from advertising, graphic/digital/motion design, UX/UI, illustration, animation and film to PR, integrated campaigns and game design - giving all students the opportunity to find the brief that fits their talent like a glove. Each brief is designed in collaboration with industry experts and aims to develop the creative skills most sought-after by the industry. 


Mentor-at-Home: briefing sessions

Agencies from the Creative Belgium community join to support the next generation of industry talent. They share their wisdom and experience in Mentor-at-Home sessions. Professionals from the field will help you to break down the briefing and set a clear path for your campaign. Each session will end with a live Q&A.

Mentor-at-Home is organized via Zoom and always takes places from 6-7pm. These sessions are open to all students and young potentials. You don't have to participate in the New Talent Award to join us and learn!

Discover more about each session and sign up by clicking the logo's below.



There’s no better way to learn how to make great work than by working with those who make great work every day. That is why we are bringing in experts from the field to guide you along the way for all briefings that are not covered by a Mentor-at-Home session. 



Winner New Talent Award 2022

Olivier Pierre from ESA Saint-Luc Bruxelles won the New Talent Award 2022 with his campaign for Top Trumps

Runner up: Rémi Cappelmans, Federica Garcia & Fritz Lindner from ESA Saint-Luc Bruxelles for Do The Green Thing

3rd place: Marvin Cauchie & Joel Parfait Kuate from ESA Saint-Luc Bruxelles for Chivas Rigal



Discover the winning work