Creative Belgium is passionate about encouraging the next generation of creative talent to showcase their creativity. In partnership with the D&AD New Blood Awards, the New Talent Award challenges students to take on one or more briefings from 18 world class brands.

You will not only build real-world skills with real-world practice while you’re still in school, but will also have a phone full of real-world contacts by participating actively in our New Talent Award program. We also offer Mentor-at-Home sessions for a selection of briefings to help you gain skills to succeed in tomorrow’s creative industry. 

In light of Creative Belgium’s mission to export Belgian talent and help it draw the international attention it deserves, Creative Belgium funds the entries of all Belgian students for participation in the international New Blood Competition. Take on a brief, show your most creative self and you might win an award or two to dangle in front of a potential recruiter!


Key Dates

8 November 2022 Launch New Talent Award 2022
Nov - Dec 2022 Mentor-at-Home: Briefing sessions (to be announced)
January 2023 Entry website opens at dandad.org
February 2023 Mentor-at-Home: Review sessions (to be announced)
21 March 2023 Entry deadline
May 2023 Judging New Talent Award
2 June 2023 Winner New Talent Award announced at Creative Belgium Awards in Knokke


The briefings

18 real-life briefings from 18 world class brands. A set of multi-disciplinary challenges – from advertising, digital design, UX/UI, illustration and animation to PR, AR, integrated campaigns and game design - to choose from, giving all students the opportunity to find the brief that fits their talent like a glove. Each brief is designed in collaboration with industry experts and aims to develop the creative skills most sought-after by the industry. 

Briefings expected in November 2022.

Mentor-at-Home: briefing & review sessions

Agencies from the Creative Belgium community will join to support the next generation of industry talent. They'll do so by sharing their wisdom and experience in Mentor-at-Home sessions. A professional from the field will help you to break down the briefing and set a clear path for your campaign. In addition, a case study of real work for a real client that is relevant for the briefing will be presented to inspire you. Each session will end with a live Q&A.

Mentor-at-Home is organized via Zoom and always takes places from 6-7pm.

Afterwards experienced creative directors & creatives from the mentor agencies will make time for one-on-one review sessions to challenge and finetune your work on the briefings.

Session for November & December 2022 to be announced soon.


There’s no better way to learn how to make great work than by working with those who make great work every day. That is why we are bringing in experts from the field to guide you along the way for all other briefings



Winner New Talent Award 2022

Olivier Pierre from ESA Saint-Luc Bruxelles won the New Talent Award 2022 with his campaign for Top Trumps

Runner up: Rémi Cappelmans, Federica Garcia & Fritz Lindner from ESA Saint-Luc Bruxelles for Do The Green Thing

3rd place: Marvin Cauchie & Joel Parfait Kuate from ESA Saint-Luc Bruxelles for Chivas Rigal



Discover the winning work