Creative Belgium aims to help develop the next generation of creative talent in partnership with D&AD New Blood.

18 international brands issue 18 briefings that are waiting for your brain. Take them up on their offer and respond. It's your way of showing the creative industry that you're here and things can be done differently! Participants of the New Talent Award will also join the international New Blood Competition. One entry, two chances to get on a stage (Knokke & London) - what are you waiting for ?

The competition is open to students and recent graduates of any age and aspiring creatives between 18 and 24 not currently employed in a paid creative role. Team compositions are open to any structure (max 5p), but if you’re talented enough to work on your own go ahead! Please consult the school pack below for all entry requirements.

Key dates

October 2019

Briefings revealed! 

January 2020

Entry website for creative work opens at dandad.org

Mid February 2020

Final deadline to register and confirm your participation to the New Talent Award 2020. Creative Belgium pays the New Blood entry once you've registred.

Mid March 2020

Entry deadline dandad.org. Enter your work before 6pm.

April 2020

Judging New Talent Award

New Talent Award Winner 2019

Congratulation to the New Talent Award 2019 winners!

School: PXL-MAD School of Arts Hasselt
Team: Kaat Ceulemans, Yente Dingenen

Discover their winning case here.


The Process

1. Fall in love with the perfect briefing for you.

2. Register at https://www.dandad.org/en/d-ad-new-blood-awards to download the full Brief Packs for your chosen brief. 

3. Confirm your participation to the New Talent Award 2019 by filling out this form, that gives us more information about you, your team and the briefing you have chosen. This form is crucial to get your New Blood entry paid by Creative Belgium and to get assigned a Mentor.

4. Get inspired by a New Talent Mentor who will guide you through the creative process.

5. Once your creative work is ready to submit, upload your work on https://www.dandad.org/en/d-ad-new-blood-awards(!) To get your entry funded by Creative Belgium, select 'Assign payment' in the ready for payment tab  and enter info@creativebelgium.be next to 'Email'. The work that you upload on dandad.org/new-blood-awards will find its way to us and is also your entry for the New Talent Award.

The briefings

Each brief is designed in collaboration with industry experts. Every brief reflects real business challenges and aims to develop the creative skills most sought-after by the industry. 

Students in design - copywriting - art direction – photography - moving graphics - film - digital - product design - something in-between - there’s always a brief for you.

The briefs are expected end of October 2019.

The full briefs will be available for download here. Please register or log in to D&AD for access.

School Pack

The School Pack contains all the information you need to set the briefs for the New Talent & New Blood Awards. Last year's School Pack is downloadable on the link below for your information. The School Pack for 2020 is expected and of October.

School Pack

The Mentor Agencies

Learn from from the best and increase your potentional to win.

  • You have to opportunity to be guided by one of the New Talent Mentors, an awarded creative from the industry.
  • A New Talent Mentor will help you to rethink the briefing and rework the idea along the way, in order to achieve the best possible result.

New Talent Award Winner 2018

Congratulations to the 2018 New Talent Award winners!

School: Sint-Lucas Antwerpen
Team: Jordy Clous & Lenie Dankers
Tutor: Jan Baert

Drecipes - Drip out every drop for Hellmann's

30 teams of students from 5 different schools participated in the New Talent Award 2018. Shortlists:

St-Luc Doornik (3 teams): Camille Covemaeker & Camille Vandenborre - Romane Jegousse & Raphael Fostier - Fanny Roffé & Marion Schouteeten

Tips & tricks from winners Lenie & Jordy

Lenie Danks and Jordy Clous, the New Talent Winners 2018, share some interesting tips & tricks...

"This message is written especially for you. Give yourself a moment to feel special. If you're here to find the answer to creating deal breaking ideas, you might get disappointed. Truth is: there is no magic elixir. Honestly, we're all just trying something. Our first tip is not to be too hard on yourself. Just enjoy the exploring, and maybe, just maybe, you'll be the one that follows in our footsteps. We hope these tips&tricks will help you on your way!

1.Get inspired
First, we'll give you a giant life hack: get inspired by everyday life. Put your phone down, pull your headphones out and look around. LOOK AROUND I SAID. Participate. You can't solve a world issue if you're in another universe.

2. Choice of brief
Your big journey starts with choosing the brief that is just right for you. Read all of them closely. Which ones move you? Which problem do you want to solve? Time has come to find your special match. 

3. Research
You've chosen a brief? Congrats!! Now, the time has come to use the FBI skills you've trained over the past years. "One only opens his mouth when he knows how to speak." - L.D. 

Start your research now. You've chosen a brief about food? Watch people eat. In detail. Look at every part of it. Then watch thousands cute dog videos. And then back to work. 

4. Think about a concept 
To make the thinking process a little bit easier, try to reduce the brief into just one word. Leave the brand out for a second and look at the issue. Think about the problem as a politician. How would you solve it if you had super powers? Think big and let your imagination run. There are no limits. The crazier the better. 

Look from different perspectives at the issue. Picture your audience. What could really make a change for someone? What could bring value to someones life?  

5. Mistakes
Make mistakes! It's an important part of the process. Think about your first lover. You have to learn what's wrong, to know what's right. 

6. Feedback
Feedback is always key! Ask feedback from a lot of people. And with a lot of people, we mean a lot of people. Ask someone who is into advertising. Ask someone who doesn't know anything about the project. Ask your little niece. Does she understand the concept? Ask a friend and watch his body language. Does your dog starts to wiggle its tail when you explain it the concept? You're on the right track!

7. Message
Advertising is about telling stories. Make sure you communicate a clear message which matches the brand. Even more important: make sure you communicate a value you stand for in what you create. Know what you do and be confident about it. 

8. Deadline 
Set your deadline a few days earlier than the real one. If you need extra time, you have extra time. It's pretty stressful to see the clock ticking closer and closer to the deadline, while you're trying to submit your idea (just something we heard). 

These were our special ingredients to create a delicious tasting concept cake. We hope you have fun. Because fun ideas get born in funny minds. Good luck! "

New Blood Awards 2018

On the 12th of July 2018, the D&AD New Blood Awards Ceremony took place in London. Our New Talent Award Winners 2018 from Sint-Lucas Antwerpen were awarded a Wood D&AD Pencil for their work on the Hellmann's briefing and travelled to London to receive their award. Congratulations guys!!! Lenie Dankers was also selected to participate in the New Blood Academy, an exclusive 2-week creative bootcamp that catapults young creatives into the industry. It takes place in the D&AD headquarters in east London and is filled with workshops, lectures and live client briefings.

2018 Winner's Experience

New Talent Winner 2017

School: St. Luc Bruxelles
Team: Justine Makos, Sophie Bayet, Tracy McGee
Tutor: Bertrand Degreef

Fur For Animals - Fur Block

Shortlists 2017: 

Sint Lucas Antwerpen: Amber Fripon, Jannik Vinck

Le 75: Amélie Portela, Estelle Le Nestour, Justine Pochon, Thomas Prins

Darwin: Jannis Min Jou, Thomas De Boeck

New Talent Winner 2016

Roxane Schneider & Jannis Min Jou

Luca School of arts Ghent

Righteous Radio for  Dr. Martens

Shortlist 2016:

PXL MAD Hasselt Takeaway stories for Amnesty International 

Sint Lucas Antwerpen Victimized Emoticons for Amnesty International

BAS Thomas More The Local Ranger for WWF