Creative Belgium is passionate about encouraging the next generation of creative talent to showcase their creativity. In partnership with the D&AD New Blood Awards, the New Talent Award competition offers students in the world of communication, advertising and design the chance to show the world how they shine.

No matter what your creative discipline happens to be, there are no less than 18 briefings from 18 international brands to choose from. From advertising, copywriting, branding, typography, PR, UX/UI/graphic design to motion & game design, this competition offers a challenge for everyone.

You will not only build real-world skills with real-world practice while you’re still in school, but will also have a phone full of real-world contacts by participating actively in our New Talent Award program. We offer Mentor-at-Home sessions for a selection of briefings to help you gain skills to succeed in tomorrow’s creative industry. 

In light of Creative Belgium’s mission to export Belgian talent and help it draw the international attention it deserves, all entries for the New Talent Award are also in the running for participation in the international New Blood Awards. Take on a brief, show your most creative self and you might win an award or two to dangle in front of a potential recruiter!


A big shout out to all participants of this year's New Talent Award. This year 150 students - coming from AP Hogeschool, CAD, ESA Saint-Luc, Gent University, IHECS, PXL, Sint Lucas Antwerp, LUCA Gent & HoGent - have worked on briefs for the likes of Durex, Twister, Google, etc. Out of 60 entries 3 teams are in the running for being awarded the New Talent Award 2024.

discover the shortlist

Key Dates

20 March 2024 Entry deadline
May 2024 Judging New Talent Award
Mid May 2024 Shortlist announced 
31 May 2024 Winner New Talent Award announced at Creative Belgium Awards


The briefings

18 real-life briefings from 18 world class brands. A set of multi-disciplinary challenges to choose from – from advertising, graphic/digital/motion design, UX/UI, illustration, animation and film to PR, integrated campaigns and game design - giving all students the opportunity to find the brief that fits their talent like a glove. Each brief is designed in collaboration with industry experts and aims to develop the creative skills most sought-after by the industry. 



There’s no better way to learn how to make great work than by working with those who make great work every day. That is why we are bringing in experts from the field to guide you along the way for all briefings that are not covered by a Mentor-at-Home session. 



Simon Van Rysseghem from LUCA School of Arts won the New Talent Award 2023 with his campaign for eBay. 

Runner up: Sanae Maati, Eulalie Moitel & Elena Dewattine Cappelmans from ESA Saint-Luc Tournai for Heineken & Design Bridge.

3rd place: Fleur Delanghe from LUCA School of Arts for Heinz.


DISCOVER THE winning work