About the New Talent Award

Creative Belgium aims to develop the next generation of creative talent in partnership with the D&AD New Blood Foundation. The New Talent Award challenges students to work on real-life briefings from world class brands. Responding to a brief not only contributes to your portfolio, it is the perfect chance to get a foot in the door in the industry and get off to a great start while you are still in school.

In light of Creative Belgium’s mission to export Belgian talent and help it draw the international attention it deserves, Creative Belgium funds the entries of all Belgian students for participation in the international New Blood Competition. One entry, two chances to showcase your talent. Are you in?


the winners

17 international brands launched 17 briefings that reflect real business challenges and aim to develop the creative skills most sought-after by the industry. We are happy to announce the winners and shortlist of the New Talent Award 2021.

New Talent Award 2021 Jury

Arnaud Pitz (BBDO Belgium), Chiara Scherpereel (LDV United), Griet Byl (MediaMarketing), Kate Bellefroid (Wunderman Thompson Antwerp), Lode Vochten (Publicis Groupe Belgium)

view all shortlists

Key dates

October 2020

Launch New Talent Award 2021

February 2021

Entry website for creative work opens at dandad.org

23 March 2021

Entry deadline dandad.org. Enter your work before 6pm

April 2021

Judging New Talent Award

12 May 2021

Shortlist announcement

3 June 2021

Winner announcement at the Creative Belgium Awards 2021

"New. Talent. Award. Three exciting words when you’re working in the industry. Here’s to hoping we can find them all in the competing work!" - Jeremie Goldwasser, TBWA Belgium

The briefings

17 real-life briefings from 17 world class brands. A set of multi-disciplinary challenges – from advertising, digital design, UX/UI, illustration and animation to PR and integrated campaigns - to choose from, giving all students the opportunity to find the brief that fits their talent like a glove. Each brief is designed in collaboration with industry experts and aims to develop the creative skills most sought-after by the industry. 

The full briefing packs are available for download here. Please register or log in to D&AD for access. The school pack below contains all essential info as well as useful information on preparing your entries.


The process

1. Fall in love with the perfect briefing for you.

2. Register at https://www.dandad.org/en/d-ad-new-blood-awards to download the full Brief Packs for your chosen brief. 

3. Confirm your participation to the New Talent Award 2021 by filling out this form, that gives us more information about you, your team and the briefing you have chosen. This form is crucial to get your New Blood entry paid by Creative Belgium and to get assigned a Mentor.

4. Get inspired by a New Talent Mentor who will guide you through the creative process.

5. Once your creative work is ready to submit, upload your work on https://www.dandad.org/en/d-ad-new-blood-awards(!) To get your entry funded by Creative Belgium, select 'Assign payment' in the ready for payment tab  and enter info@creativebelgium.be next to 'Email'. The work that you upload on dandad.org/new-blood-awards will find its way to us and is also your entry for the New Talent Award. Deadline for entry: 23 March 2021 at 6PM GMT+1.


Free online workshop

Staring at a blank page? Not sure the ideas that are currently on the table are strong enough? Don't worry, we've got you covered! From the basics - to read and understand your briefing and to learn the difference between research and insight - to top notch tips for your specific brief. D&AD offers industry advice, tips from the jurors and much more in a free online workshop. You can follow the course at your own pace, whenever suits your schedule. You even get a certificate when you finish the course. All you have to do, is login to your D&AD profile and start learning.

to the free online course

Diversify your team

Creativity benefits from diversity. So why not look further than your classroom to complete your team and win this award? The New Talent Award is open to advertising, design, digital, film, communication & marketing students and recent graduates. It's your opportunity to build the best team ever and gain the exposure you need to kick start your creative career.

Click through below to discover team vacancies from other schools or post a call of your own.


The power of a case film

We bring you a free-to-all, on demand creative session with Peter Ampe, Creative Director & Partner at FamousGrey. Peter's latest book, From Cold Case to Gold Case, is all about turning good work into winning work by giving your idea the case film it deserves. This session is a virtual workshop for all emerging talent by one of Belgium's most awarded creatives. Let Peter guide you through his insights and tips on how to blend idea and story in an inspiring way. 

The free online course lasts 1 hour and the recording is best experienced on a desktop. If you're interested in having your own copy of Peter's guide, you can order the book here at a special student rate (€15).

watch the free session now


The registrations for the New Talent Award 2020 will close on May 4. This is a unique opportunity for students in advertising and young graduates looking for their first job on the agency side, to stand out and who knows, perhaps to land the job of their dreams?
Roxane Schneider (concept provider, Happiness) who won the New Talent and New Blood award in 2016 alongside Jannis Min Jou, and Liesl Dejonghe (community & project manager, Creative Belgium) summarize why this creative competition is so important. And they give a few tips to maximize your entry. Interview by Media Marketing, partner of the New Talent Award.


New Talent Award Winner 2020

We are thrilled to announce this year's winners of the New Talent Award:

Team: Glenn Van Den Herrewegen, Lukas Vos
School: LUCA School of Arts Gent
Tutor: Anneke Rombaut


The following teams have made it to the shortlist:

Runner-up: Rodolphe Barth & David Magnus, IHECS
3rd place: Patrick Goncalves Teixeira, Lars Hiele, Amelie Neyrinck & Margo Van Onderbergen, Sint-Lucas Antwerpen
4th place: Sefyan Arbaoui, Basile Maurel, Emma Robert & Tiphaine Seite, ESA St-Luc Tournai

The winning case: Disabled Sexperts for Durex

Tips & Tricks from the winners

Glenn Van Den Herrewegen and Lukas Vos, the New Talent Award winners 2020, share some interesting tips & tricks!

Choose your battles.
Take time to read through the briefs. Yes, ALL of them. Because you shouldn’t choose based on the brand. Instead, choose a brief that fits your interests, even if it’s not in line with what you’re studying. An idea with a different approach is often what draws the jury’s attention.

Keep on digging.
Active ideas come to your mind when you’re doing research about the brief. Finding insights, dissecting your target or reading about people's experiences. Passive ideas come during random moments throughout your day. But don’t use this as your only source of ideation, because they will only come after you’ve done your research.

Study the greats. 
You can’t steal ideas, but you sure as hell can steal techniques. Study other case movies and learn how they built up their idea. Whatever you do, make sure your case movie is in style with your idea.

Deliver quality, not quantity.
The jury has to go through +100 different concepts. Don’t spend time on ‘overdelivering’. Make your project neat and don’t oversaturate them with five different adaptations or solutions.

Don't trust your mom.
Everyone should be able to understand your idea and the fewer words you need, the better. Only when explaining it to others, you’ll know if it’s any good. Just don’t trust your mom’s opinion, because she’ll like everything you make. Even if it’s shit. But remember, don’t let anyone one else decide for you. You take the final decisions. In the end, you put your name under your idea.



New Talent Award Winner 2019

Congratulation to the New Talent Award 2019 winners!

School: PXL-MAD School of Arts Hasselt
Team: Kaat Ceulemans, Yente Dingenen

Discover their winning case here.


New Blood Award Winner 2019

On the 11th of July 2019, the D&AD New Blood Awards Ceremony took place in London. Ophélie Blockmans & Victor Peigneur, Belgian students of ESA St Luc Bruxelles, were awarded a Graphite D&AD Pencil for their work on the Heinz briefing and travelled to London to receive their award. Congratulations guys!!!

Did you know that New Blood winners have the opportunity to apply for the New Blood Academy, an exclusive 2-week creative bootcamp that catapults young creatives into the industry? It takes place in the D&AD headquarters in east London and is filled with workshops, lectures and live client briefings. Another reason to pick a brief and start working now!

New Blood Academy Winner's Experience 2018

New Talent Award Winner 2018

Congratulations to the 2018 New Talent Award winners!

School: Sint-Lucas Antwerpen
Team: Jordy Clous & Lenie Dankers
Tutor: Jan Baert

Drecipes - Drip out every drop for Hellmann's

30 teams of students from 5 different schools participated in the New Talent Award 2018. Shortlists:

St-Luc Doornik (3 teams): Camille Covemaeker & Camille Vandenborre - Romane Jegousse & Raphael Fostier - Fanny Roffé & Marion Schouteeten

New Talent Winner 2017

School: St. Luc Bruxelles
Team: Justine Makos, Sophie Bayet, Tracy McGee
Tutor: Bertrand Degreef

Fur For Animals - Fur Block

Shortlists 2017: 

Sint Lucas Antwerpen: Amber Fripon, Jannik Vinck

Le 75: Amélie Portela, Estelle Le Nestour, Justine Pochon, Thomas Prins

Darwin: Jannis Min Jou, Thomas De Boeck

New Talent Winner 2016

Roxane Schneider & Jannis Min Jou

Luca School of arts Ghent

Righteous Radio for  Dr. Martens

Shortlist 2016:

PXL MAD Hasselt Takeaway stories for Amnesty International 

Sint Lucas Antwerpen Victimized Emoticons for Amnesty International

BAS Thomas More The Local Ranger for WWF