About the lab

Sonic branding is on the rise. Brand teams, advertisers, marketers, communication teams - even finance - are more aware of sound as an essential brand tool. A tool that has the ability to change consumer perception, emotion and unconscious behavior. And as creatives, we are constantly thinking, observing, making, producing, doing so that sonic and visual come together in harmony. But are we taking the time to make space for our creativity? What is in our toolbox? Let's explore the power that sound has for us, as creative individuals, and discover a new found appreciation of your own voice - the sonic you.

About the speaker

Sixième Son is an sonic branding agency exclusively dedicated to sound identity, audio branding architecture and in-store sound design. Founded in 1995, Sixième Son is a pioneer and global leading agency for the creation of audio brands and sound identities with offices in Paris, New York, Chicago, Toronto, Barcelona, Moscow and Sydney. 

Originally from Ohio, USA, Ella Duda, International Strategy Director, moved to Paris to join the Sixième Son team in 2014. Since then she has worked on sonic branding initiatives in Europe, Middle East and North America on clients ranging from baby products to airlines. Today, her role is to spread the word about best practices in sonic branding and guide sonic strategy for forward-looking brands around the world. 

A singer and instrumentalist, she graduated from Bowling Green State University with a degree in International Business and French and a focus on brand management. In her free time, you can find her continuing various music studies (voice, guitar, piano, French Horn, music theory) and practicing Nad yoga (the yoga of sound).  

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