About the lab

Thanks to podcasting, we're currently experiencing a golden age of audio. Millions of people are enjoying podcasts such as The Daily, Serial and This American Life. Are podcasts relevant for advertisers? Why? And what about creating your own podcast as a company?

About the speaker

Thomas Smolders is Content Manager at the Belgian digital product studio In The Pocket and freelance journalist. He’s the host of the tech podcast ‘Computer Club’, the political podcast ‘Hurray For Washington’ and produces ‘Shift by In The Pocket’. Smolders reviewed podcasts for Belgian newspapers and magazines such as De Standaard, De Morgen, De Tijd and Focus Knack.

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