Definition
Creative Data celebrates the interplay of ideas and information. Entries must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must be at the core of the idea.
subcategories
A. Data-Enhanced Creativity
Creative campaigns elevated through their use of data or data-driven methods, including, but not limited to, personalisation, interactivity and relevance.
B. Data Storytelling
Campaigns in which data has contributed to successful brand/consumer stories. Entrants will show how the story was developed through data in order to drive a meaningful consumer engagement or how messages derived from data were presented to provide a powerful brand narrative.
C. Data Visualisation
Bespoke visualisations of complex data that communicate information clearly and efficiently to consumers in a way that leads to a change in behaviour. Including online dynamic, static, interactive or real-time infographics and offline visualisations such as visual installations and activations.
D. Use of Real-Time Data
Data created or used in real-time, which provides dynamic content or enables an on-going consumer relationship. Entries must clearly discuss the responsive relationship between real-time data and the creative output.