Definition
The category Long Term Creative Brand Platform celebrates equity building brand platforms that galvanizes all communication efforts, through a singular narrative. The creative brand platform synthesizes all the elements of the brand identity including vision, values, positioning, promise, tone and more. Entries in this category should proof to be long term (+ 3 years), proof to be successful (by meeting brand objectives e.g. awareness, image, behaviour and/or sales objectives e.g. volume, revenue, market share) and proof to be the fundament on which creative excellence is achieved."