Brand-aligned, breakthrough, innovative ideas that are rooted into finding new solutions to brand and/or business problems. Entries will be judged on either the technological innovation or the non- technological idea. Therefor entries must be able to clearly demonstrate how innovative either technology or thinking has allowed brands/businesses to communicate with their customers in a new and improved way. There are no categories in this category as the innovative idea is everything.

Prototypes are not allowed and won’t be refunded.