Definition

The definition of Integrated for the purpose of the Creative Belgium Awards is a fully integrated campaign executed across multiple platforms.

An Integrated Campaign is a campaign (for the same product / brand / service) whose elements complement and enhance each other through the various media. It is a campaign with a process that uses different channels in interaction to transmit its message. There are no categories. All submissions will be judged together, regardless of their product, service or budget. Entries in this section must show that at least 3 different types of media were used in the campaign (e.g. TV, Cinema, Radio, Outdoor, Interactive).