Definition
The definition of Audio for the purpose of Creative Belgium Awards is creativity that is wired for sound, work that communicates a brand message through audio excellence, sonic innovation or aural storytelling.
subcategories
A. Radio
The Radio Jury will be primarily looking at the strength of the creative idea and its execution for traditional radio channels. The strength of the idea is considered and primordial.
B. Audio
The Audio Jury will be primarily looking at the strength of the creative idea and its execution for other audio channels than radio.
C. Branded Audio Content
The definition of Branded Audio Content for the purpose of the Creative Belgium Awards is the creation of, or natural integration into, original audio content by a brand. Entrants will show how a brand has successfully worked independently or in association with an existing audioplatform to develop and create or co-create engaging content for their audience. This could be either by creating original content for a brand or by naturally integrating a brand into existing formats.
D. Voice Activation
The innovative application and use of voice platforms and voice activated technologies to create interactive / immersive storytelling that drives engagement and enhances the experience of the listener.