The category Culture & Social Behaviour celebrates work which is brought to life through cultural insights and social behaviour. Entries in this category not only mirror what’s cool in culture today, the idea should resonate with a specific audience and have an impactful effect for the future of culture.


A. Cultural Insight NEW

Work inspired by a specific cultural insight stemming from the ideas, customs, values and lifestyles found within a specific community.


B. Social Behaviour NEW

Work inspired by identifiable social behaviour that impacts or is inherent to a specific audience / community.


C. Corporate Purpose & Social Responsibility NEW

Purpose driven work / brand activism which address social, ethical and environmental issues, including the 17 Sustainable Development Goals (SDGs). Entrants should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.