The category Culture & Social Behaviour celebrates work which is brought to life through cultural insights and social behaviour. Entries in this category not only mirror what’s cool in culture today, the idea should resonate with a specific audience and have an impactful effect for the future of culture.


A. Cultural Insight

Work inspired by a specific cultural insight stemming from the ideas, customs, values and lifestyles found within a specific community.


B. Social Behaviour

Work inspired by identifiable social behaviour that impacts or is inherent to a specific audience / community.