Definition
The definition of Design for the purpose of the Creative Belgium Awards is the celebration of the use of design as an aid in communication and experience to form brand ethos and product messages. Entries will be awarded for their creativity, originality, execution and the level of consumer engagement.
subcategories
A. Brand Design
Entries in this category should demonstrate identity solutions developed across a variety of multiple consumer touch points such as packaging, print, brand collateral, digital content, environment and/or film content.
A.01. Branding
Creation of a new brand or corporate identity for any product, service or organisation.
A.02. Rebranding
Rebrand / refresh of an existing brand identity for any product, service or organisation. Please provide examples of the previous branding for comparison.
A.03. Event & spatial identity
The design of permanent and temporary spaces, including installations, architecture, interiors and urban areas. Judges will be considering how the space works operationally as well as aesthetically.
A.04. Motion identity
Branded moving image work. For example, inflight films, corporate presentations, event graphics, motion graphics.
B. Digital Design
B01. Digital Experiences
Digital design for products and services, delivered across a variety of platforms. Includes the design of websites, online publications, digital installations, data visualisation, apps and games, as well the design of virtual spaces on the web and in the metaverse.
B02. Motion Design
Stylised animation design that generates movement of 2D and 3D elements, including illustration and text. Includes typographic animation and photoreal textures, lighting and rendering.
B03. Social Media Design
The execution of design with the intention of increasing engagement through social media platforms.
C. Graphic Design
All forms of non - animated, two - dimensional graphic design. Focus will be placed on the design for the use of promotion and brand communication.
C01. Book or Magazine Design including cover design
C02. Poster Design
C03. Product & Packaging Design
C04. Type Design
D. Spatial Design
Including signage, spatial and sculptural installations for the purpose of brand communication and brand experiences.
D01. Installations
Permanent or temporary constructions that are designed to occupy and transform an entire room or space. This includes the use of AR, VR and MR technology to create immersive and multiscreen installations for an on-site audience.
D02. Interiors
Spatial design for interiors with a focus on the design of the space to communicate and share the brand experience.
D03. Wayfinding & Signage
This category celebrates signage, wayfinding and information graphics, plus graphic design that enhances a space.