Definition
The definition of Brand Experience for the purpose of the Creative Belgium Awards celebrates creative brand building and brand experiences through use of immersive and immediate activations, experience design and/or retail engagement for the sales of a product, a service or a business. Entries should demonstrate how the optimization of the chosen touchpoints enriched the customer experience of the brand or promotion and led to increased brand awareness and measurable results.
subcategories
A. Live Brand Experience
Any live brand experience that was held at a consumer or B-2-B event. Including installations, product demos, trade shows, expos & pop-ups.
B. Sponsorship
Sponsorships that create immediate and long-term brand experiences. Entries will be judged on how effective the sponsorship was.
C. Guerrilla & Stunts
Any brand experience using guerrilla marketing, short/one-off live executions, publicity stunts and street stunts to drive customer engagement.
D. Digital Experience
Digital content that enhances a brand experience.
E. Retail Experience
In-store and retail experience as well as online or offline promotional competitions/incentives that engage and guide shoppers.
F. Tech Led Brand Experience NEW
Work that uses new or existing technology to enhance a brand experience or activation.
G. Integrated Campaigns
Online and offline multi-channel experiences made to engage and amplify a brand’s message, product or service. Note, entries in this category must contain different media, and a clearly identifiable targeted/promo & activation communication component or core idea.