Definition
The definition of Interactive for the purpose of the Creative Belgium Awards encompasses branded online, digital, and technological communication. Successful entrants will be able to present their ideas, technology, and creativity behind the work seamlessly, and prove how their target audience engaged and enhanced brand value, resulting increased business sales and recognition.
subcategories
A. Promotional Websites
Including campaign website, brand & product website, e-commerce websites, portfolio websites, experimental websites, varia,... .
B. Integrated Cross Platform Campaigns
Multiple online & offline executions. One of the elements can be offline providing that it either drives or is inherently necessary to the overall execution of the campaign.
C. Interactive Apps
Applications provided to a target audience to improve their experience and engagement with a brand. Including social networking apps, games, online ads or any application that can be accessed on the web. In your demo film, please show the application in use.
D. Best Practices (Interface & Technical Excellence)
In this category the entry will be judged specifically on the practice & specialism with a focus on interface & user experience and technical excellence.
E. Use of Talent & Influencers
Campaigns that utilise social media influencers or celebrities to get traction and target specific audiences.
F. Creative Use of Technology
Digital marketing that pushes the boundaries of what can be done in digital, using technology in a new and creative way. Includes mobile work, VR, AR and device led content.