Creative Director at iO.
I’ve worked as a copywriter for several agencies before becoming a creative director 10 years ago. I’ve worked at OgilvySocialLab Brussels, Make Lemonade and since 4 years at Prophets, a digital first full service agency. I had the opportunity to work on brands like Devos Lemmens, Volvo, BMW, Amnesty International, Pepsico, Proximus, European Parliament, KBC, Audi, and many many others,...
As a copywriter I came up with with Devos & Lemmens, 2 guys promoting sauces for the company Devos Lemmens in some hilarious radio-commercials. Every year new commercials are added to this very popular saga that’s already running for more than 17 years! I also wrote the script and copy of one of the most popular Belgian tv-commercials for Belgacom whilst working at BBDO - ‘Who took my badjas’ - where I used a mixture of English and Flemish and invented: Flenglish. It resulted in some very popular quotes. You can still hear people yelling: ‘Helaba, sebiet no koffiekoeken for you!’.
By combining my creativity, ambitious brands and working with talented people, I've been lucky enough to win a fair share of awards made of metal, wood and paper. I was rewarded internationally at Cannes Lions, OneShow, NY Festivals, Eurobest, Effie, Epica and at several national award shows such as CCB, BOA, BOCA, Mixx a.o
What can I help you with?
You want a big idea?
You want a concept that stands out?
You want to find the right words?
You want to infuse your concept with a digital touch?
You want to win an award?
You want me.
