See My Pain for Helan by FamousGrey is the love campaign of Jonas Van Bael, digital creative lead at TBWA\Belgium. Discover why on Instagram & TikTok!

Most of you are getting awards-ready by now. Entry deadline is 1 March 2023. Submit your entry here

The love campaign series 2023 was made in collaboration with AKA De Mensen & Clear Channel.

watch the love campaign of jonas


Client: Helan 
​​Client: Ariane Collard, Sarah Masschelein, Vanessa Raes, Lynn Pellens 
Agency: FamousGrey 
​CEO: Francis Lippens 
​Executive Creative Director: Peter Ampe 
​Creative Director: Laurie Lacourt ​ 
​Creative team: Jan Schoofs, Jonas Caluwé 
​Account Director: Olivia Naudts 
​Account Manager: Lies Bernaer 
​Account Executive: Silke Galle  
​Brand strategist: Aze Van Coillie 
​Head of Digital: Joachim François 
​Digital Strategist: Wies Dickens
Developer: Arno Van Biesen 
RTV Producer: Sara De Grave 
​Production company: AKA De Mensen 
​Director: Eva Cools ​ 
​DOP: Willem Jones ​ 
​Executive producer: Eline Rousseau ​ 
​Producer: Natalia Tjurina 
​Offline editor: Frederik Vandewalle 
Post-production: FamousGrey Productions ​ 
​Editor: Sven Vanhee, Gilles Desplanque 
PR agency: Famous Relations 
​PR contact: Stephanie Van Bets, Astrid Jacobs, Zoë Cnaepkens 
Media agency: Mindshare 
​Media contact: Tina Tribout