8 Jan 2016

Campaign of the month

Together with the team of Contagious I/O we will bring a Belgian campaign with th insight and analys. This month the new campaign of re-born by the agency Duval Guillaume:

The organisation invited people who were waiting to receive a vital organ via donation to talk to those waiting for the Apple Store in Brussels to open its doors. The film features people who’ve been waiting for months, sometimes even years, for a donated organ talking to people who’ve been waiting up to two days to visit the new Apple store. Those waiting for new organs presented those queuing with an interesting exchange: the patients would take the place of the people queuing in line if they registered then and there to be an organ donor. Read the insights of the Contagious I/0 team.

Contagious I/O is the bespoke trends, inspiration, insight and analysis service of Contagious, providing daily innovative marketing intelligence across a comprehensive range of sectors to brands and agencies across the world. For more information : sales@contagious.com

read the case