New Talent Award Winner 2018

Congratulations to the 2018 New Talent Award winners!

School: Sint-Lucas Antwerpen
Team: Jordy Clous & Lenie Dankers
Tutor: Jan Baert

Drecipes - Drip out every drop for Hellmann's

30 teams of students from 5 different schools participated in the New Talent Award 2018. Shortlists:

St-Luc Doornik (3 teams): Camille Covemaeker & Camille Vandenborre - Romane Jegousse & Raphael Fostier - Fanny Roffé & Marion Schouteeten

New Blood Awards 2018

On the 12th of July 2018, the D&AD New Blood Awards Ceremony took place in London. Our New Talent Award Winners 2018 from Sint-Lucas Antwerpen were awarded a Wood D&AD Pencil for their work on the Hellmann's briefing and travelled to London to receive their award. Congratulations guys!!! Lenie Dankers was also selected to participate in the New Blood Academy, an exclusive 2-week creative bootcamp that catapults young creatives into the industry. It takes place in the D&AD headquarters in east London and is filled with workshops, lectures and live client briefings.

Why the New Talent Award?




  1. Fall in love with the perfect briefing for you.
  2. Register at to download the full Brief Packs for your chosen brief. 
  3. Confirm your participation to the New Talent Award 2019 by filling in the Participation Confirmation Form.
  4. Get inspired by your New Talent Mentor who will guide you through the creative process.
  5. Once your creative work is final to submit, upload your work on 

To get your entry funded by Creative Belgium, select 'Someone else will pay' and fill in The work that upload on is the entry for the New Talent Award.

Key dates

November 2018

Briefings revealed! 

January 2019

Entry website for creative work opens at

Final deadline to register and confirm your participation to the New Talent Award 2019 is in February 2019 (tbc).

Creative Belgium pays the New Blood entry once you've registred.

March 2019 (tbc)

Entry Deadline Enter your work before 6pm.

May 2019

Judging New Talent Award

The briefings

What do adidas, Burger King and Adobe have in common? The briefings for New Blood & New Talent! 17 briefs of 17 global brands. Each brief was designed in collaboration with industry experts. Every brief reflects real current business challenges and aims to develop the creative skills most sought-after by the industry. 

The full briefs of last year are available for download here for your information. The briefings for 2019 will follow in November. Please register or log in to d&ad to download.

The Mentor Agencies

Learn from from the best and increase your potentional to win.

  • You have to opportunity to be guided by one of the New Talent Mentors, an awarded creative from the industry.
  • A New Talent Mentor will help you to rethink the briefing and rework the idea along the way, in order to achieve the best possible result.

School Pack

The School Pack contains all the information you need to set the briefs for the New Talent & New Blood Awards. The School Pack of last year is downloadable on the link below for your information. The School Pack for 2019 will follow in November 2018.

School Pack

Before you enter

The competition is open to students of any age or recent graduates of any age if you are not currently employed in a paid creative role of 6 months or more (as of 1 January 2019). Team compositions are open to any structure (max 5p), but if you’re talented enough to work on your own go ahead!

Students in design - copywriting - art direction – photography - moving graphics - film - digital - product design - something in-between - there’s always a brief for you.

Confirm your participation

Once you've chosen your briefing and your team member(s), make sure you confirm your participation to the New Talent Award 2019. It's important to confirm your participation in order to get your New Blood entry paid by Creative Belgium and to get assigned a Mentor.

Fill in the Participation Confirmation Form that gives us more information about you, your team and the briefing you have chosen. Within the week we'll share with you the name of your New Talent Coach who's waiting for your call to guide you and help you to achieve the best result possible.

Participation Confirmation Form

Submit your entry

Your work is ready to submit? Great! As from January 2019 you can upload your entry on You can indicate on the New Blood system that Creative Belgium will be paying for your entry. Just select 'Someone else will pay' and mention as email address once you've uploaded your entry on

Entries will be open in January 2019

Tips & tricks from winner Roxanne Schneider

Roxane Schneider and Jannis Min Jou, New Talent Winners 2016, share some interesting tips & tricks...

Choose your brief wisely.
Read all briefs at least 10 times, highlight the skills you’re good at and the ones you don’t master. Compare these pros/cons with other briefs and look for that one brief you feel super comfortable with. We all have other talents, make sure that your talent is needed on your chosen brief. 

Be Brave.
It’s one of the most important factors in D&AD New Blood, if you don’t sweat, you won’t win. As for us: we worked as two Art Directors on the copy brief from Dr. Martens.

One Brief.
Try to work on one brief so you can fixate all your energy on one thing. We had to work on other projects during the day. We didn’t have a lot of time to work on the brief, this meant working weekends and a lot of late nighters.

Dig untill the end.
Keep on digging for new ideas on that one killer insight. Only when you think that there is nothing left to find, you start shaping the execution of your ideas.

Crafting is key.
Go the extra mile, try to make something that stands out from the other entrees and make sure it’s perfect.

Try to do everything yourself.
It’ll give you more satisfaction when you win. As for us, we found our voices on fiverr and wrote all the copy ourselves. We kept working on the credibility of the ads, so that the accents of the speakers were perfect for the scripts. We learned to work with new programs and only when we thought it was great we reviewed our ideas with people who gave the right feedback. 

Be stubborn when needed.
Sometimes it’s good to be stubborn, other times you need to listen. It’s something you have to decide based on your gut feeling.

Have your work checked.
by as many people as possible, especially people who are real grammar Nazis. In our case, even after 6 read-throughs by other people we still found mistakes.

Don't go for an 'OK' idea.
There are thousands of people working on the same brief, so push yourself and don’t just go for an ‘ok’ idea.

Most importantly: have fun! And beer helps if you’re stuck ;) 


New Talent Winner 2017

School: St. Luc Bruxelles
Team: Justine Makos, Sophie Bayet, Tracy McGee
Tutor: Bertrand Degreef

Fur For Animals - Fur Block

Shortlists 2017: 

Sint Lucas Antwerpen: Amber Fripon, Jannik Vinck

Le 75: Amélie Portela, Estelle Le Nestour, Justine Pochon, Thomas Prins

Darwin: Jannis Min Jou, Thomas De Boeck

New Talent Winner 2016

Roxane Schneider & Jannis Min Jou

Luca School of arts Ghent

Righteous Radio for  Dr. Martens

Shortlist 2016:

PXL MAD Hasselt Takeaway stories for Amnesty International 

Sint Lucas Antwerpen Victimized Emoticons for Amnesty International

BAS Thomas More The Local Ranger for WWF