Joost Berends is founding partner and creative director at mortierbrigade. Since its launch 14 years ago, the brigade became one of Belgium’s most awarded agencies ever, with over 250 awards of which more than 30 lions, 8 effies, and still the only titanium Lion ever in Belgium. Joost started his career as a copywriter more than 25 years ago and worked in every agency possible before understanding that it’s better to be your own boss. It’s how he got to work with the country’s most talented people and help them produce the most outstanding work possible. And it’s what will help Joost to manage the most demanding categories of this years Creative Belgium jury. The fact that Joost is father of 4 children, will help him to always stay calm, even after re-explaining the differences between the categories for a 20th time.