As an Art Director, Antoinette Ribas is fascinated by Productising. She loves creating iconic objects for brands. Creating designed furniture or remarkable objects is a free time hobby. Working as an Art Director in several agencies (Ogilvy, Famous, Mortier Brigade, Air, DDB), Antoinette realized the lack of diversity in the creative teams regarding gender, culture and skills. In 2018 she decided to join the Board of Creative Belgium to use her experience in order to help improve diversity and skills in the years to come.