Make reading an unmissable part of pop culture

Anastasia Boykova, Strategic Planning Director at Serviceplan Russia, and Tony Naudts-Ducène, Creative Director at Serviceplan Brussels, will guide you on how to break books into the mainstream cultural conversation and engage with readers through new formats for Penguin.

The Penguin briefing session takes places on 23 February from 6-7pm on Zoom. This session is open to all students. You don't have to participate in the New Talent Award to join us and learn!


sign up here

About Anastasia Boykova, Serviceplan Russia

Anastasia has more than 10 years planning experience. She began her career at McCann Erickson, where she was mostly responsible for Nestle Purina brands, and from a communication point of view she successfully managed Friskies, Felix and Gourmet in one portfolio. 

In 2013 she joined the strategic department of Havas and became a trusted lead on two of key accounts: Reckitt Benckiser and Sandoz. 

Anastasia is currently Strategic Planning Director at Serviceplan Russia. She is proud to be responsible for client winning strategies and proud to enjoy the trust and love of the creative teams.

About Serviceplan

Serviceplan is the largest owner and partner-managed agency group in Europe. In their House of Communication, all communication disciplines work under one roof. Strategists, creatives, media, design and online specialists, CRM experts, market researchers and content experts: at Serviceplan, everybody works together. 
They are connected through a passion for developing and coaching fascinating brands: brands that resonate in the hearts and minds of consumers - in other words: what they call “best brands”. Innovative communication is their path to this goal. Creativity and diversity are their assets along the way.
Within their Belgian House of Communication, more than 120 employees serve clients like Aldi,BMW/Mini, Galbani, La Redoute, L’Oréal, Partena Professionnal, Shell, WW and many more.

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