Thomas Vanden Abeele, Strategic Director, and Sebastien Greffe, Creative Director, at design studio WeWantMore will get students with a heart for branding and graphic design on the right track to future proof Chivas Regal.
The Chivas Regal briefing session takes places on 8 December from 6-7pm on Zoom. This session is open to all students. You don't have to participate in the New Talent Award to join us and learn!
Thomas Vanden Abeele is co-founder and Strategic Director at WeWantMore design studio. He looks at each project through the lens of business, marketing, trends, sociology and psychology to formulate valuable strategic insights, as the foundation for well-crafted brand identities that realise client's objectives, from multinational A-brands to startups and challengers.
After a decade-long career as graphic designer and later as design director, Sébastien Greffe has recently taken up the role of creative director at WeWantMore studio, the same place he started his career at as a designer.
In the meanwhile, his path has led him through branding agencies and more recently towards Wunderman Thompson, where he broadened his experience towards communication and digital. His dual background in both advertising- and branding agencies combined with a hands-on approach and focus on craftmanship has proven to be successful for creating identities for national as well as global brands, including the recent rebranding of Cristal and Spa.
WeWantMore is an award-winning design studio founded in 2006 and based in Antwerp, Belgium. It’s a place where more than 35 graphic designers, interior designers, copywriters, strategists, art directors and project managers collaborate, resulting in creative and commercial success in projects ranging from logo, packaging and interior to product design for both multinationals and challengers. They have been working for clients such as AccorHotels, Neuhaus, Manhattn's, CMB, Alken-Maes, Campari Group & Akzo-Nobel.