Guido Goffeau started his career in agencies such as TBWA and Leo Burnett where he won his first creative awards. At that time, famous brands such as Adidas made breath taking commercials with Zidane, Beckham, Ali, just to name a few.
Back in 2007, many were skeptical when he went for a more digital playground as part of the very first concept team at Boondoggle. A job as creative director at Proximity BBDO and several international awards (Cannes Lions, Eurobest, Clio, LIAA, NY Fest., …) followed quickly and after a succesfull digression as CD at Darwin BBDO (nominated Creative of the Year, Cannes Lions, Eurobest, LIA, …), and afterwards shaping the broader future of Prophets, an agency with a strong digital DNA, Guido is now Creative Director at CCX (Colruyt Group).
"Young creative dogs no longer piss against the sides of Porsches on Madison Avenue, but against Teslas in Silicon Valley. Therefore Creative Belgium must also define its territory."