Inspired by Radio Advertising

Radio is a great canvas, it's the theatre of the mind. But surprisingly good radio ads are few and far between. We believe creativity is a force for business, for change and for good. And yes, the medium radio is here to stay. That’s why we hope to catalyse your thinking and keep your creative muscles in trim with some case studies of award winning projects that are inspiring us right now.

Favourite Sonic branding case of Tom Brillouet: TeleMadrid

Tom Brillouet is an auditory centipede with 21 years of experience in the audio business. In 2008 he founded the audio production house Studio Helsinki together with Patrick Giets. Stef Caers has been supporting the musical department for 5 years.

Favourite Sonic branding case of Patrick Dooms: Proximus

Patrick Dooms is a copywriter, writer, voice director, musician and singer. He also teaches at the RITCS (Royal Institute for Theater, Cinema & Sound). As a teacher, he tries to inspire students every day with his passion for audio.

Favourite Sonic branding case of Katrien Bottez: Coolblue

Katrien Bottez is creative director at Happiness Brussels. Before that, she worked at FamousGrey and she was creative director for more than 10 years at Duval Guillaume. She says 'what a brand sounds is at least as important as what a brand looks like'.

Favourite Sonic branding case of Gregory Caron: Disney

Gregory Caron is a multiple award-winning sound designer & composer. After an extended period of puberty, he accidentally ended up in the studios of Louis Vyncke. He immediately fell in love with the craft and hasn't let go ever since.

THE WORLD’S FAVOURITE RADIO COMMERCIALS OF 2019

Discover the hottest radio & audio ads from around the world. We selected the Grand Prix, some gold and silver radio winners of the Cannes Lions International Festival of Creativity. We hope these commercials will be of benefit to all creative professionals.

Make your ears smile

How do you make a radio concept come to life when presenting your idea? There are 3 main ingredients when it comes to making that outstanding radio commercial: a jingle, a message and a demo ad.

Case Study: I'm still here

THE BRIEF for this campaign was simple and clear: raise awareness about dementia, a disease that isn’t well known by the majority of the Belgian society. Dementia is still far too often associated with older people, by patients and doctors alike. Young onset dementia affects around 6.000 people in F

Case Study: Mom vs fast food. Not agency vs advertiser.

THE BRIEF In the last couple of years, Lidl had already known a considerable growth. But Lidl had greater ambitions: how to continue and even expand this growth, without investing too much in promotions. On top of that: how doing this in a long lasting, image building way? The idea was to increase

Case Study: The Safety Jingle

THE BRIEF 46 times a day. That’s the average amount of times radio hosts of popular radio stations engage with their listeners by asking them to call in, text or post. 46 times. But in Belgium 80% of the people listen to the radio while driving their car.Recent studies show that using your phone be

the most awarded radio commercials of 2017

On this page we showcase the most awarded radio commercials from around the world. We selected the Grand Prix and Gold radio winners at the Cannes Lions International Festival of Creativity 2017. We hope these commercials will be of benefit to all creative professionals.

NEW: RADIO SCHOOL - EXPERT CLASS FOR SCHOOLS

Are you a student or a young creative dreaming of a radio briefing for you to show your creative magic in words? Or a teacher looking for inspiration and content to guide your students into creative radio commercials? Discover Radio School!

Cannes Lions Festival 2017: why we will do better next year.

Member Patrick Dooms (Sonicville) was a Radio jury member at the Cannes Lions Festival. And it was not such a good year for Belgium. BMW (Air) and Alzheimer Liga Flanders (DDB) drove the shortlist. And the shortlist of Cannes is not bad at all. Because the competition was very strong. Find out what

Highlights of Cannes Lions 2017 on audio .

Peter Baert brings you the highlights of Cannes Lions 2017 . HOT HOT HOT: Radio makes Cannes’ audience smile.
Aah, Cannes Lions 2017, the heat, the sun, sea, shellfish and crawfish, far too much liquor and green-key guys on the beach. Its chilled cellar in the palace, long queues, a radio corne

the favourite radio commercials of 2016

On this page we showcase the best and latest commercials from around the world. We selected the Grand Prix, gold and silver radio winners at the Cannes Lions International Festival of Creativity 2016. We hope these commercials will be of benefit to all creative professionals, strategists and marketi

The favourite radio commercials of 2015

Selection of the gold and Belgian radio winners at Cannes Lions International Festival of Creativity 2015.