After completing degrees in Journalism and PR, Frederik started out as a Direct Marketing copywriter in 2005 at an agency called "I Do". He evolved into an all-round creative, developing campaigns for clients like Lidl, Decathlon and AB-Inbev in agencies like BBDO, FamousGrey and LDV. His work was rewarded in various categories with local and international awards, including Cannes Lions, Eurobest Awards, Clio Awards, One Show, New York Festivals,…

He believes the future belongs to those who give a shit.