From Cold Case to Gold Case

We bring you a free-to-all, on demand creative session with Peter Ampe, Creative Director & Partner at FamousGrey. Peter's latest book, From Cold Case to Gold Case, is all about turning good work into winning work by giving your idea the case film it deserves. This session is a virtual workshop for all emerging talent by one of Belgium's most awarded creatives. Let Peter guide you through his insights and tips on how to blend idea and story in an inspiring way. 

The free online course lasts 1 hour and the recording is best experienced on a desktop.

If you're interested in having your own copy of Peter's guide, you can order the book at a special student rate (€15) by mailing to info@creativebelgium.be. You can also listen to an interview with Peter & Isabel Van den Broeck about the importance of storytelling here.

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Creative Courage

What if marketers treated creativity as a competitive advantage? And, most importantly, what results would brands be able to achieve? As the relationship between brands and people evolves, fueled by rapidly changing technology, media landscape and consumer expectation, it is easy to confuse what is here to stay and what is just noise. Fernando Machado, Global Chief Marketing Officer for Burger King, believes creativity can be a source of competitive advantage. This entertaining presentation showcases how Burger King consistently punches above its weight thanks to a firm belief that creativity does pay off.

This 75 minute presentation is only available for a viewing in a closed classroom setting. Please contact us to access this session for your students.

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Radio School

Are you a student or a young creative dreaming of a radio briefing for you to show your creative magic in words? Or a teacher looking for inspiration and content to guide your students into creative radio commercials?

Radio School is an initiative by Creative Belgium and Var. It's a practical radio content platform for those wanting to work on skills of radio creativity. Our best creatives from Belgian ad and sound agencies share their own secrets, tips and trics to get the most out of a radio briefing.

Radio School is available in Dutch or in French.


Besides this virtual school, we also offer live expert classes for schools. Invite a professional into your classroom for an expert training course. The Radio School Expert Class is an inspirational and practical training course offered by people from the industry passionate about radio. Future creatives will gain more confidence, work on their skills and learn techniques by getting inspired and making exercises.

Are you curious if your radio scripts actually work? Then join the Radio School Expert Class in the studio! Professionals will guide you on how to transform scripted ideas into well crafted radio commercials. 

Interested? Get in touch and we'll get you sorted!

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