As a member of the board of Creative Belgium I would happily be the one that takes a stand for ‘healthy work-life balance & equality’ and ‘Creative effectiveness’.
Work-life balance & equality:
Because creativity can only flourish in a healthy environment. Creative mind, Business mind or Strategic mind? It’s all about creating the right environment and ecosystem that enables all to think beyond the limitations of the brief. The more people feel safe (and I mean ‘safe’ in the broadest sense of the word) the better they perform. Your human capital is the most important capital you have.
Our business is result driven creativity. Creativity that has a real effect on the business of our clients. The balance between creativity and results should always be kept and respected as it has a direct result on your business, your client relationships and how creativity will be perceived in the future. Ensure the power of creativity.