Creative Belgium presents Creative Voices, the first leadership conference to inspire change.
March 5th, 2020
Inspiring change through Creative Leadership
Our first leadership conference for all who have a role to play in shaping our creative industry. Check out keynotes and personal talks from international creative leaders in our industry. Learning outcomes include: why to give female leadership a chance, what ‘inclusive creativity’ brings us, how to create high-performing teams, how to promote healthy masculinity and equality in the workplace, why older creatives keep companies young, how to be an authentic leader, etc.
Laura Jordan Bambach (UK)
Laura is Founder and Chief Creative Officer of Mr President. And co-founder of SheSays.
For over 20 years, Laura has brought her fresh and experimental approach to the creative industries. Combining technical exploration with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader across communications and design
One of the world’s few female CCOs, she is former president of D&AD, has been named one of Britain’s most influential people with Debrett’s 500 and been awarded an honorary doctorate from UAL.
Frederic Bonn (USA)
Frederic Bonn, Executive Creative Director of iCrossing (Hearst) is tasked with leading the development of transformative ideas and fostering a unified creative culture. He is led by the belief that technology enables endless expressions of creativity and can help brands create seamless and engaging experiences that deliver value to users, regardless of channel or platform.
Frederic joined iCrossing from Mirum & J. Walter Thompson Company. Throughout his career, Frederic has worked alongside high-profile brands to create innovative projects such as the Louis Vuitton Journeys global campaign and the Mercedes-Benz Tweet Race. His work has been recognized many times over with awards from The One Show, The CLIOs, The Webby Awards, Effie Awards, Art Directors Club, Eurobest, and the London International Awards.
Liesbeth Dillen (BE)
TEDx Speaker, Business activator
Former IKEA top executive
Liesbeth beliefs in leaders that help create a more People Positive new world. She helps brands & agencies to get leaders who create the big New and grow in uncertain times. She also works with brands, like IKEA, to go beyond business as usual. Training their teams on getting sharp strategic marketing planning, business planning, on mission, on positioning and on combining global with local.
Liesbeth offers inspiration and coaching for new ways of thinking and acting. She introduces diversity thinking as a path to innovation. A 360° approach. Her “SHE” method pioneered in IKEA Country & Global. She has been working at and with IKEA globally +30 yrs. Her Scandi touch combines humanism, people and planet thinking with getting results.
Liesbeth pioneered on gender diversity already 2 decades ago and is an inspiring international keynote speaker.
Ali Hanan (AU - UK)
Founder & CEO
Ali Hanan is an award-winning creative director who has worked in the advertising and marketing sector for the last 19 years. Over that time, she has worked for some of the world’s biggest brands, including Dulux, Guinness, Ford, IKEA, British Airways, MacDonalds (and more). Along the way, she has seen the impact of the lack of diversity within the industry, so in 2015, she set up Creative Equals as a ‘side project’, which has now turned an award-winning organisation with the backing of many of the largest cad ompanies. Her team pioneered a data-driven, people-powered model for diversity, the Creative, Digital and Media Equality Standards, now a series of recognized kitemarks, alongside an accreditation for recruiters. This has become the benchmark for the industry in UK, giving companies a review, rating and a road map for lasting change.
Philippe Meunier (CA)
Chief Creative Officer
& Co-Founder SID LEE
After earning a Bachelor’s degree in design from the Université du Québec à Montréal, Philippe Meunier and his high school buddy, Jean-François Bouchard—fresh out of school and without a portfolio, clients or even any money—decided to start their own agency, Sid Lee. What Philippe and Jean-François lacked in experience, they made up for in vision; they set out to create a firm that went beyond the traditional and often limiting advertising agency model, by developing a multidisciplinary approach they came to define as Commercial Creativity™.
Today, more than 20 years later, Sid Lee is synonymous around the world with creativity and innovation. The Montréal-based agency now has offices in Paris, Toronto, New York and Los Angeles, with a multidisciplinary creative team from various backgrounds and cultures.
As co-founder and Creative Chief of Sid Lee, Philippe oversees all the creative output for major international clients including absolut, adidas and Cirque du Soleil. His diverse role also involves recruiting fresh talent from schools around the world. These experiences inspired Philippe to set up The Atelier—a multidisciplinary, commercial creativity school where students spend 10 days immersed in all things creative.
Collaboration is an essential part of Philippe’s approach to creativity, and is especially evident in the culture and ideology of Sid Lee. The agency’s core values are based on collectivism and the belief that the group is far stronger than the individual, so every idea and opinion is given equal value. The result is an agency where everyone works (and plays!) hard as a team, sharing both the workload and the rewards.
Taha Riani Achhab (BE)
Taha Riani is Founder and Managing Partner of the Antwerp creative agency Allyens. For four years he has been building the - sometimes wild - road towards inclusive communication. In comprehensible terms? Allyens helps companies and organizations to align their messages and campaigns with the diverse society. It is a challenge, a mission and Taha's firm conviction that inclusion works and exclusion doesn’t.
People often reduce a person's identity to one particular label. Being a Muslim, Taha experienced this continuously. It was his frustration that prompted him to take action. He wanted to get rid of that stigma. April 1st, 2015 Taha launched mvslim.com, a website that breaks the stereotypical image of Muslims by sharing positive information. The site reaches 10 million people a month and the New York Times, the BBC and Al-Jazeera - among others - take over the articles.
That same year Allyens was born, with an identical mission: get to know your target group, omit judgements and adjust your communication by focusing on the similarities instead of the differences.
Allyens' approach turned out to be a hit, because the agency was noticed by the prestigious business magazine Forbes and ended up on the 30under30-list in the category media and marketing. The list rewards the most talented young innovators from different categories in Europe. Connecting people across differences: it pays off.
Only four years after Allyens' launch, the agency has convinced customers such as Unilever, Johnson&Johnson, Colruyt, Brussels Airport, BNP Paribas and many others that inclusive communication works.
Senta Slingerland (BE)
& Founder nVisible Creatives
Senta lives in London, where she consults on creative and innovation processes, brand strategy, and thought leadership development. She also curates industry events and books for a living. Her clients include Metro, Accenture Interactive, adidas, Tech Open Air, Serviceplan, This Is Beyond, Mesa and others. Until June 2017, she ran the European arm of Brazilian-born Mesa, a company that con- ceives, develops and prototypes solutions for clients in very short spaces of time. Hailed as one of the most innovative working formats in the world, the company creates game-changing in- novative products and services for clients such as Google, Nestlé, Globo, Fiat, Samsung, Coca- Cola and McDonald’s. Before that, Senta was the Director of Brand Strategy for Lions Festivals, organisers of in- ternational events including the prestigious Cannes Lions International Festival of Creativi- ty, where she helped transform the company from a week in Cannes for the ad crowd, to an in- stitution that is both a benchmark of, and campaigner, creativity globally.
In her eight years at the company, Senta launched numerous programmes and initiatives aimed at employing creativity and the creative community as a force for change, including The Glass Lion, See It Be It and Cannes Chimera. In 2013, Senta co-authored and edited the Taschen-published book Game Changers about ‘the advertising that changed advertising’. She also curated an accompanying exhibition. In 2019 she published her second book, City Shapers London, about the creative people in London who are changing the culture of the city.
Senta is a regular on the speaker circuit, talking about the value of creativity, diversity and the future of work. Previously Senta was Chief Editor of The Reel, a monthly magazine about advertising, and was a contributing writer for Contagious Magazine. Originally from Brussels, Belgium, Senta holds a Masters' degree in Linguistics and Literature from the Vrije Universiteit Brussel, Belgium.
Laura Visco (AR)
Originally from Argentina, Laura helps steer the creative department at 72andSunny Amsterdam. She believes advertising can be an agent for social change, shaping people’s perceptions and culture, and especially when creativity challenges the status quo - and has worked ever since to make sure she delivers on this. In 2018, she was named Adweek’s “Creative 100” and Creative Director of the Year by Ad Age. Laura launched ‘Invisible Creatives’, an initiative aiming to get more female creatives in the industry by giving them more exposure to agencies and recruiters. She lives in the Jordaan with her cat Rocio Oliva and she has a soft spot for karaoke. Especially when it comes to Backstreet boys songs.
- More to be announced
"By bringing leaders and creative thinkers from our industry together, we can collectively make change."
Isabel Van den Broeck, Managing Director Creative Belgium
|8:30 - 9:15||Registration & breakfast|
|9:15 - 9:30||Welcome|
|9:30 - 12:30||Speakers|
|12:30 - 13:30||Lunch|
|13:30 - 17:00||Speakers|
|17:00 - 18:00||Closing apero|
|Early bird member||€ 155|
|Early bird non-member||€ 215|
|Regular member||€ 205|
|Regular non-member||€ 265|
→ Buy Tickets
Breakfast, lunch and apero drinks included. A day of learning with some of the most inspiring voices in the industry. We have chosen a brand new and unique location just a stone’s throw away from Brussels. And we’ll keep it small, on purpose. Only 220 seats available.
|Fabriekstraat 55-59, 1930 Zaventem|
|Doors: 8:30 End: 18:00|
|↗ view on Google Maps|