CREATIVE DIRECTOR
As an Art Director, Antoinette Ribas is fascinated by productising.
She loves creating iconic objects for brands. She designed a collection of scarves for the launch of the Audi A3 Cabrio, a cushion filled with the old IKEA catalogue, the first dog safety vest for Tom&Co, an entirely edible Christmas card made with celery for Lima, a new way of buying animal furnitures by playlists for IKEA or even a double vinyl record to teach women how to "mix" their breasts for self-examination #mixforboobs.
Creating design, furnitures or remarkable objects is a free time hobby. Her first creation in 2011 was The Tablemag - a coffee table with a built-in rack meant to store magazines elegantly. The collection was featured at the Brussels Design Week and subsequently exhibited in London.
She is currently launching an innovative series of green, sustainable and reusable furniture BOGO in addition to a serie of masks made by mycellium where the mushroom becomes actually the artist and modifies the faces according to its will or a collection of impossible candles. @studio_primate
Working in several agencies as Mc Cann, FamousGrey, mortierbrigade, Air, DDB, Ogilvy Social.Lab and BBDO Belgium she has the opportunity to work on brands like IKEA, Toyota, Volkswagen,Touring, Lima, Amnesty, Médecins Sans Frontières, ING, Deutsche Bank, Le Soir, Orange, Proximus, Helleman’s, Bacadi, Delhaize, Nespresso,…
By combining creative agencies and ambitious brands, she had the chance to win more than a hundred awards at Creative Belgium. In 2020 she was very honored to receive the title of Next Creative Leader by the One Show in New York. For 2 years she has been director of Creation at BBDO Belgium and works on brands such as Toyota, Douwe Egberts, Total Energies, Campina, InBev,…
She is a board member of Creative Belgium Board since 2018 where her mission is to bring more diversity in the broad sense, gender, age and culture to Belgian advertising.
I have noticed that our society - from an early age - tends to limit our ambitions. I've seen too many students, young women or mothers give up their creative careers when they're passionate about it. That's why I decided to dedicate part of my time to encouraging creatives and supporting the women around me.