10 Mar 2020

Give your ideas the case study they deserve.

In collaboration with ACC - Young Accounts Bar


Case study films have become a very important campaign element of any idea. They are indispensable for award shows and they beat any agency philosophy in a new Bizz presentation deck. And still, case films remain the nightmare of every creative. They rather take on a radio briefing than go through the ordeal of making a case film. This insight lead to this book, the first complete guide to make great casefilms.

This publications has been commissioned by Creative Belgium. The aim of Creative Belgium is to inspire the next generation of creative talent and help the creative industry to prove its added value. Promoting creativity as a driver of economic and social good and change.

About the author

During the last decade Peter Ampe, has won a total of 43 Cannes Lions awards for 19 different campaigns. Add to this 14 Effie Awards and this probably makes him the best-placed person to talk about case study films, where idea, story and results must blend into a convincing documentary with a single idea. Ampe joined the advertising world at the age of 29. Before that he was a language teacher for political refugees and a journalist. This explains his love for brands and ideas with the intention of contributing something to people’s lives.

About the creative session

Peter will teach you to go from copywriter to screenwriter and use Plot, Genreand Structure to evolve from complacent to compelling, from messy to seamless - from case to story.

By sharing these insights, your next idea will get the case film it deserves.

You can buy the book at the event. 


FamousGrey Chapel
Hendrik Placestraat 43a, 1702 Dilbeek (view on Google maps)

doors open: 7 pm

talk: 7:30 pm

drinks: 8:30 pm

entrance: free 

no-show fee: 25 euro incl tva


"Finally…  a first guide for case study films written by one of our most awarded Belgian creatives. I’m sure a lot of advertising professionals have been waiting for this for a long time.” 

Isabel Van den Broeck, Managing Director of Creative Belgium



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