6 Feb 2024

How do you know which awards could mean the most to you? How do you submit to a competition? How do you handle all the procedures smartly? How do you best build your case? Or do you doubt whether your work is eligible for an award? Winning an award can open many doors for a designer or design agency. Name recognition, press attention, new clients or assignments,... You will find out the do's and dont's of award competitions during this Lab on Tuesday 6 February in collaboration with Flanders DC.



° In 2017, Lauwri De Pater and Tessa Persoons founded the graphic design agency Lobster after years of experience at larger agencies. As a small-scale design studio, they apply a concept-driven approach and attach great importance to close collaborations with clients. In 2022, they won a Creative Belgium Award for design craft. During this Lab, they will share their insights on the specific challenges small agencies face in award submissions and the impact of winning a design award.

° Marie Van den Broeck started her design company My Add On as a student entrepreneur. She designs innovative products that make the daily lives of less mobile people better, such as smart add-ons for wheelchairs, crutches and rollators. She won a Henry van de Velde Award in 2019 with her first product MySleeve and a second Henry van de Velde Award in 2023 with MyBlanket.

° Peter Ampe is CCO FamousGrey. In his exceptional career he collected no less than 14 Effie Awards, 43 Golden Lions at Cannes and many many Creative Belgium Awards. In his book From Cold Case to Gold Case, he combined his years of jury experience with his analysis of award winning cases. He explains how to build your case most effectively, with a well-considered structure and compelling story.




Tuesday, 6 February 2024


13:30 - 14:00   Reception
14:00 - 14:05   Introduction by Helene from Flanders dc (5 min)
14:05 - 14:15    Landscape of awards
14:15 - 14:35    Lobster
14:35 - 14:55   Marie from My Add On 
14:55 - 15:15    Break
15:15 - 15:55    Peter Ampe, FamousGrey
15:55 - 16:45   Networking drink
16:45                End


Firma II 
35 rue locquenghien 
1000 Brussels, Belgium

For who?

For designers, entrepreneurs, studios and companies in the design sector looking to win an award.

The participation fee is 20 euros (incl. VAT). Registration is required. Creative Belgium members get 50% discount. Contact us for a discount code.