About the speakers
Svooike Demunter
Svooike has been part of the Spotify reseller team since Spotify (re)launched in the Belgian market in 2017. With her previous experience as digital account manager she quite rapidly unlocked the secret of Spotify’s DNA. She’s one big bowl of energy, which is shown by her musical profile: 73% of all her tracks listened are highly energetic, her preferred genre is electro pop.
With her untamed enthusiasm she shares the Spotify DNA with the Pebble Media team. Svooike is also the bearer of light within the Belgian digital audio landscape showing brands, agencies and media planners the creative possibilities of audio and Spotify’s streaming intelligence. In only 2 years she has accomplished integrating digital audio in many mainstream media plans and helped brands to harness the power of audio.
Laura Varga
After studying a year in Cuernavaca, Mexico and completing her master’s degree in Commercial Engineering at Solvay, Laura entered the media world in 2018 starting of as Client Service Manager at Pebble Media. Her sparkling personality and inquisitive nature soon led to very good client relationships.
Due to the growing demand of digital audio campaigns by agencies and advertisers, Pebble Media needed to expand the Spotify reseller team and Laura just got the right profile. She excels in out-of-the-box-solution oriented thinking. Like her colleague Svooike, she listens to energetic music.
About the lab
This session will help the creative minds to understand and experience the impact of 3D Audio, an immersive experience that elevates users’ listening experience. During this workshop, you’ll get to hear for yourself the possibilities of 3D audio and understand how audio can be a powerful tool to enhance the consumer’s mood. Spotify invites you to this sensory experience and creative guidelines will be shared with you. As cherry on the cake, our best international and Belgian cases will be presented.