The world of advertising is no longer a world of dreams. At least not for the youth that has to decide on their studies - where advertising is not a popular choice - and not for the juniors who ended up in agencies by coincidence. 

Through my participation in the board of Creative Belgium, my goal is to reignite the fire in the hearts of the youth, to make a job in advertising attractive again and to help them create campaigns that remind me why I have chosen this job.

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